Website Hacks to Improve your Ecommerce Site Performance
Optimizing your Ecommerce site isn’t always easy, but these simple website hacks will improve your Ecommerce Site’s performance quickly.
If you are running an online business, there’s a lot of ups and downs, which is the norm in ecommerce, but often it’s the plateaus that are the worst. It sucks not knowing if any of the changes you make affect the performance of your website.
If you get stuck — don’t worry.
I’m going to cover some simple website hacks will boost your Ecommerce store for sure.
This post will help you identify remedies and better strategies so that you can work towards improving your Ecommerce site’s performance.
Are you ready to Growth Hack Your Ecommerce Site?
Perfect. First let’s clarify a few things…
When we talk about Optimization for Ecommerce websites, there are a LOT of items that tend go get overlooked. You have to keep in mind that Ecommerce SEO services are a bit different that SEO for a standard business site.
For your revenue to increase, the number one priority is to improve your website performance by raising your ecommerce SEO ranking to increase online visibility. We also can’t talk about revenue without mentioning ROI or Return on Investment. Website marketing for Ecommerce sites requires a little investment. Whether we’re talking about SEO, content or PPC — driving traffic isn’t free.
Because every dollar counts it pays to optimize for performance.
User experience affects everything from CTR to bounce rate and ultimately the conversion rate.
That’s exactly why you should use these website hacks for your Ecommerce Store:
1. Highlight the Top Sellers
Sometimes customers get confused about which product they need, especially if your store has a wide range of products. By highlighting the top sellers, it influences their choice. It helps them to make a quick decision, as they prefer what others have already bought. Many visitors head directly to the top sellers as they don’t want to waste their time with unpopular products.
You can also play smart and add your most profitable products to the top seller’s section. It is a strategy believed to work, as your customers can’t tell the difference. It simultaneously raises your profit margin.
2. Create Urgency
Whenever you raise urgency in your product sale, clients rush to purchase afraid to miss out and, therefore, make a quick purchase. Let them know you have less stock even if there’s plenty. You can do this through sales promotions. They will feel that purchasing now will help them save some money, regardless if they need the product now or later. Doing so removes the sluggishness of customer purchases who probably might never buy without using the said strategy.
3. Ecommerce SEO
In today’s evolving online market, people can’t afford to ignore ecommerce SEO for their store, whether it is small or large. SEO for Ecommerce requires some key onsite optimization techniques to deliver the best performance. When you optimize your website, you make it possible for your visitors to get a satisfactory answer without the need for Google search.
4. Secure Payment Options
Having an ecommerce store requires you to have a secure online payment that is credible and trustworthy. Something that you have to ensure to your customers because there’s a high fraudulent online case in the world. Be conversant with the popular modes of international payments such as PayPal, accepting major visa and master cards like American Express, China Pay, Apple Pay, and many more that you may need. The more flexible you make your customer’s check out process, the more revenue you will generate.
5. Visual Impact
As you are running an ecommerce store, your main goal is to create an appealing visual impact that will attract visitors. More importantly, it’s imperative to have strong visuals that clearly explain your product and motivate an action. Your content should have bold writing with a well-balanced, colorful display on your page. Create a page that will have an aesthetic appeal of bright images that convinces your client about the quality of your product.
Using good images or videos, that gives examples with a precise explanation. Displaying the best-answered questions, providing the customers with the faster loading page, and a better intuitive interface that offers a good user experience.
Using videos creates a powerful impact. Consider using them to showcase and explain how your products work. Remember, perfecting all these, will not only boost your ecommerce SEO for rankings — they will increase sales.
6. Customer UX
Research has shown that 88% of people first check reviews from other customers before buying.
So, for your customers to give good feedback, you must ensure that you are treating them well, and that includes excellent customer service. Ensure proper communication with your existing customers, and listen to their opinions in regards to your products. It will help if you offer a loyalty program for your frequent customers. It makes them feel like they are valued. Whenever there’s a promotion, the information should get to them first.
The quality of your products should not be compromised, especially if you are a high-end brand. Most people prefer paying a little more in these brands for high-quality goods in return. Your potential goal needs to be customer-centric that ensures satisfaction at all times.
Quick finger navigation using mobile is absolutely essential.
- 81% of Americans own a smartphone in 2019, up 46% from six years ago, making the smartphone one of the fastest adopted technologies in history. For comparison, it took the landline telephone 45 years to reach the same level of adoption.
- The average American spends over four hours on their smartphone every day, checking it as often as 150 times. That’s equivalent to two months per year spent scrolling, snapping, and shopping.
- In 2019, mobile phones surpassed TV as the medium attracting the most minutes of attention in the US.
- 55% of smartphone users admit they get anxious when they don’t have their phone on them. There’s even a name for the affliction: nomophobia, or “no mobile phone phobia.”
MCommerce isn’t a trend — it’s the norm. Apple pay is an excellent example of optimized mobile checkout and you will see many sites moving this direction.
7. Use a CDN to Improve Performance
Content Delivery Network (CDN) is a component that plays a vital role in improving your site’s speed. To use it, you will need to register with the CND service provider, and you will get started. When you do, your site will be accessible by multiple servers around the world. Now, your website content can have a global-reachability because the server distributes content according to the user’s geographic location.
CDN prevents your website from possible crashing due to low bandwidth. People have started to acknowledge the usefulness of a content delivery network, and at least 48.3% out of 10,000 top sites are using it.
8. Platform Configuration
It improves your page speed. Luckily, ecommerce platforms do provide this configuration; such small tweaks can give you significant benefits of improving your site. A good example is Magento’s default configuration that supports file compression, a CDN, and many more.
9. Mobile Friendly
Optimize your ecommerce store with a mobile first approach to improve user experience.
Optimizing for mobile creates better responsiveness and accessibility, which also raises your ecommerce SEO scores because of the improved user experience of your site. Google also ranks mobile-optimized websites higher than those who aren’t.
In conclusion, it is vital to pay attention to your ecommerce site performance. At least start by observing the above ways that will highly improve your website and boost your revenue. Ecommerce is a very competitive field that requires a lot of attention to detail and constant monitoring. Even if it means hiring a web developer to monitor your site, it is necessary to do so.