9 Tips For Launching A PPC Advertising Campaign For Your Business What should you focus on when launching a PPC advertising campaign, find out how to do it right in this post. PPC advertising is a great method for startup companies to quickly expand and grow their strategies. But the best results can be [...]
Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw in [...]
Lately I've been hearing some horror stories related to Adwords PPC budget management. While spending under budget can sacrifice some opportunities, severe overages can be devastating to the advertiser.To set a proper budget strategy, first let’s examine how AdWords and Bing Ads budgets work. Campaign BudgetsThis sets a total maximum dollar amount for all keywords for [...]
When Google AdWords first began, not many businesses even had Web pages, and fewer still used the advertising tool. As a result, competition was relatively low for any business that did use Google AdWords. That, in turn, meant the cost was low too. However, things have changed and now, for many businesses, the cost per […]
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Anybody in online marketing can tell you that Pay Per Click (PPC) can work for you, but unless you know how to use it to your advantage, and how to properly market using this method of advertising, you might wind up spending a lot more than you would like to. Far too often I see [...]
In order to ensure that you get steady rankings, or climb those rankings, you have to continuously nurture your SEO strategies for your e-commerce website. Ya, like you didn't have enough on your plate already... Well, let's take a look at 20 ways in which you can improve on your Ecommerce SEO anyway: 1. Separate [...]