There are many companies reluctant to let their marketing execs have free reign with their owned and earned media. This is understandable where reputations are…
Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Every marketer and…
In honour of the Masters of Marketing awards, Marketing Week caught up with some the members of the Masters jury, the 60+ group who will…
When Google AdWords first began, not many businesses even had Web pages, and fewer still used the advertising tool. As a result, competition was relatively…
How do agencies approach integrated marketing, SEO, Web development and conversion rate optimization? We asked these digital specialists in the U.K. to tell us: Why…
Few industries change as regularly as marketing. We’re kept on our toes constantly by audiences, technology and search engines, among so many other outside factors.…
Are you familiar with the most powerful word in marketing? It’s not the four-letter word typically associated with that claim. For years, you’ve probably heard…
It’s every writer’s nightmare: you create an article that seems perfect and you expect your readers to love it. Instead, you click “publish” and you…
A well-thought-out sales sheet is an important marketing tool for introducing your new products to potential buyers. Think of a sales sheet as a polished,…