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9 12, 2015

Adwords Now Supports TrueView and Shopping Ads for Video

2015-12-09T17:58:45-08:00By |

Google unveiled two new video ad formats for its Adwords program earlier this week: TrueView and Shopping Ads. TrueView ads have actually been around since May, although up until now only a select few advertisers have been given access to them. Shopping Ads for Video, on the other hand, is a newer format for the [...]

6 10, 2015

Tips To Avoid An Adwords PPC Budget Horror Story

2015-10-06T12:30:00-07:00By |

Lately I've been hearing some horror stories related to Adwords PPC budget management. While spending under budget can sacrifice some opportunities, severe overages can be devastating to the advertiser.To set a proper budget strategy, first let’s examine how AdWords and Bing Ads budgets work. Campaign BudgetsThis sets a total maximum dollar amount for all keywords for [...]

24 09, 2015

Grow Your Audience, Business Intelligence Database with Google AdWords

2015-09-24T12:30:00-07:00By |

Businesses all over the world are in a continuous search for data that explains who their website visitors, audiences, and customers are. Whether you characterize this as "personas" or "business intelligence," the fact is, this data comes from many places, not all of which are simple or actionable. Enter Google AdWords, your business intelligence goldmine. [...]

27 08, 2015

Google Launches Structured Snippet Extensions For AdWords

2015-08-27T21:05:57-07:00By |

Google announced that it is starting to roll out structured snippet extensions for text ads. These enable advertisers to provide structured information to show up in their ads.This post Google Launches Structured Snippet Extensions For AdWords, was originally published on WebProNews.You can select a predefined header and enter a list of customized values that make [...]

25 08, 2015