Google unveiled two new video ad formats for its Adwords program earlier this week: TrueView and Shopping Ads. TrueView ads have actually been around since May, although up until now only a select few advertisers have been given access to them. Shopping Ads for Video, on the other hand, is a newer format for the [...]
Lately I've been hearing some horror stories related to Adwords PPC budget management. While spending under budget can sacrifice some opportunities, severe overages can be devastating to the advertiser.To set a proper budget strategy, first let’s examine how AdWords and Bing Ads budgets work. Campaign BudgetsThis sets a total maximum dollar amount for all keywords for [...]
Businesses all over the world are in a continuous search for data that explains who their website visitors, audiences, and customers are. Whether you characterize this as "personas" or "business intelligence," the fact is, this data comes from many places, not all of which are simple or actionable. Enter Google AdWords, your business intelligence goldmine. [...]
Google announced that it is starting to roll out structured snippet extensions for text ads. These enable advertisers to provide structured information to show up in their ads.This post Google Launches Structured Snippet Extensions For AdWords, was originally published on WebProNews.You can select a predefined header and enter a list of customized values that make [...]
When Google AdWords first began, not many businesses even had Web pages, and fewer still used the advertising tool. As a result, competition was relatively low for any business that did use Google AdWords. That, in turn, meant the cost was low too. However, things have changed and now, for many businesses, the cost per […]
The post Dealing With High Competition and High Costs Per Click appeared first on SiteProNews.
Bid Keys Showing Online Bidding Or Auction #1) Create Separate Campaigns for Search and Display NetworksWhen advertising your product/service on Google Adwords, it's recommended that you create separate campaigns for the Search and Display Networks. Formerly known as the Content Network, the Display Network consists of thousands upon thousands of websites that are affiliated [...]