What Does it Take to be a Successful Content Writer? 

As a content writer, if you want to be successful at creating content for online consumption, you have to understand what it takes, keep reading.

content writer

Content writing is not everyone’s cup of tea. It involves strong research skills, a good understanding of SEO practices, excellent communication that fulfills the reader intent and much more!


That being said, what does it actually take to be a successful content writer? A proficient content writer is the one who is clear about his niche, has a crystal clear picture of his readers and has an in-depth eye for details. Hence, it goes without saying that if you are someone who is new to content writing, it will be essential to evaluate, assess and analyze your skillset accordingly. 


Remember this, “Good content is not storytelling. It is telling your story well.”


Good quality content is best judged in the way a writer puts forth their idea… For writing online remember, keeping it simple by being original, authentic and providing the answers for all 5Ws and 1H. 

  • Who is it about?
  • What happened?
  • When did it take place?
  • Where did it take place?
  • Why did it happen?
  • How did it happen


In this post we’re going to look at the important qualities that best define a good content writer. Continue to read on and don’t forget to bookmark this post for reference!


1. Know your reader well


Communication plays a very crucial role when it comes to writing. A successful writer has to understand the reader’s perspective and make constant efforts to fullfill the reader’s expectations without giving room for any doubts. Not knowing your objective or audience will result in complete failure. Therefore, knowing your audience well stands extremely vital. 


2. What you intend to say vs what you write


A content writer needs to have good clarity in what he wants to convey to his readers. The content must be crisp and to the point giving all the necessary information to the user. Do not elongate your sentences and avoid discussing more than one idea in a single paragraph. Keep it simple, clear and interesting. Do not beat around the bush! 


3. Be adaptable


Adapting the correct style and tone for the article you are attempting to write is essential. Content writing includes writing blogs, white papers, press releases, website content and more. Hence, the tone and style for each of the types differ. Understanding what tone and style suit the article best is one of the significant qualities of a successful content writer. 


4. Intense research


Good research is the key to content writing. And so, it is extremely crucial for a content writer to conduct in-depth research about the topic he is writing about, thus culling out significant facts and aspects giving a broader and detailed preview. Take, for instance, if you are writing for iGaming industry, particularly a play store app description, for an online casino or a game app to be precise, it is necessary to know what the casino offers to its players and the services rendered in detail.


In order to do this, it’s vital to find trustworthy and interesting information from reliable sources or from the respective website online. Take your time, make mental notes and always have a rough sketch as to how you are going to go ahead with the topic, that includes flow, tone, style, and most importantly what you think needs to be included so that it reaches the right audience at the right time with the right intent. 


5. Good understanding of SEO practices


Having a good understanding of the SEO practices is indeed a great advantage. No matter how eloquent and proficient you are as a writer, your content is not effective if readers cannot find it. Therefore, it is important to know how to craft SEO-friendly titles and descriptions, use keywords effectively and keep up with Google’s latest algorithm changes at regular intervals. 


6. Meet deadlines


Writing a flawless article with correct grammar, tone, style and objective alone does not make you a successful content writer. Another important aspect that needs to be taken into consideration is meeting the deadlines as decided. Not meeting the set deadlines makes you unprofessional and loses good opportunities coming your way. Hence, good time management and prioritizing your work goals is very important. 


7. Editing and more editing!


As Justice Louis Brandeis stated, “There is no great writing, only great rewriting.” First drafts are never perfect. It requires multiple edits to make it perfect. Editing is a very significant aspect when it comes to writing. Rather, writing and editing go hand in hand. Hence, it is important that you read your article several times checking for grammatical errors, overused words, punctuations, sentence structure and redundant points. 


8. Staying in demand


Being a great writer is one thing and being a great writer by keeping up with all the latest and ever-changing technological trends and practices is another. Improve your online profiles and market your work on social media platforms efficiently. This will in turn provide you with ample opportunities to strengthen your skill and expertise in content writing for sure. Be smart and widen your network!


Is that all?


Well, if your question is are these qualities sufficient to be a successful content writer, then, the answer is, definitely a straight no!

Why? Because the skills discussed above need to be inculcated with time. Writing is a slow and continuous process that requires immense patience, determination and perseverance. 


So, take your time to continually develop these skills, and you will definitely end up crafting the kind of content that is both easy for readers to find, compelling to read and in demand. 


And, always remember, “You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.” (Shh..keep this secret safe. Happy writing there!)