How Good Web Design Helps You to Build Your Brand
Is your website just lacking that unique something that helps your audience connect with? Find out how good web design helps build successful brands online.
Branding is all about creating a unique presence or ‘personality’ for your business — something relatable.
Your website is the face of your online personality — the hub where everything about your brand and business takes place. Having a successful brand not only means the acquiring new customers more easily, but keeping them around for a long time.
These two elements, website, and brand are inextricably linked.
Not only is your business website critical to enabling your customers to find and interact with you online, the primary goal is to ensure that your buyers are satisfied with your products and services. A great way to do this is to clearly communicate your value proposition to build your brand and keep customers happy — good web design can help significantly with this.
Let’s take a look at some of the key ways that good web design helps you build your brand:
1. A Good Web Design Evokes Emotion
It is amazing the effect that something as simple as color can have on a person’s subconscious. Colors play a substantial HUGE role in effective branding.
A great example is the fact that 90% of snap online purchases are based on color alone.
Another great example of color in use is something you probably haven’t really noticed before. ..
Hospital walls are often painted with colors that evoke a sense of calm.
Or what about the fact that Luxury items are very commonly black?
Without really thinking about it, colors set the tone and tell our subconscious what category something belongs in. So this should apply to your brand and website. Color is very important. There is a reason why Cadbury trademarked their specific shade of purple and Tiffany has a Trademarked blue.
It is vital that you consider the color that represents your brand or products and use it throughout your web design, either as the main feature or accented in areas that will have a significant impact, like text and shades of imagery.
The right color can build excitement, but it is important to note that various cultures have diverse ideas of colors, so understanding your target market is vital especially if you are international.
2. Don’t be afraid to be you
Humanity in branding helps people to identify with your business.
This is known as anthropomorphism, you should not be scared to let your company, brand, and indeed website reflect your individuality or uniqueness.
Utilizing trendy design styles is an overused strategy that no longer has the most impact. Brand popularity is driven by emotion if a customer has a positive experience when the first land on your page, they will likely dig deeper.
3. Consistency is key
Your brand isn’t just colors and imagery, the style and type of design you choose adds to the personality of your brand, and should be consistent across all of your output.
Successful brands are memorable, and consistency helps with that.
Your web design should feature the same colors, formatting, graphics, and personality on every page. This should also extend to your social media and emails.
Email and Social media is entirely about relationship building and this type of marketing depends heavily on your ability to communicate with your target audience. SMM tools are closer to TV shows, stand-ups and the art of direct sales than to traditional marketing. Such programs usually aim at efforts to create content that attracts attention and encourages readers to share it across their social networks. All of this is done by communicating on a more personal level.
The bonus here is increased website performance and thus higher rankings. If you reuse graphical content or the same navigation bar on all pages, and they are in a user’s browser cache, your site speed will be high.
4. An obvious logo
Your business logo should always be located on the upper left corner of your website as that is where people will expect to see it. Ensure that your logo links back to the home page and is big enough to always be present.
5. Clear and concise
Minimalist design is so popular because it makes things easier for the user, and it looks good. When people visit your site, especially if it is their first time, they are likely looking for answers. Your web design needs to make these easy to find, or they will bail. Explain your products and services, provide solutions to their problems and explain a little bit about yourself.
The tone you use in your copy feeds into all of this. It describes your personality and should appeal to your demographic. You wouldn’t use formal voice on a website that sells skateboard gear. Millennials likely want something more informal than property investors, who would respond better to a formal tone.
There are plenty of different ways to deliver the same message to various audiences.
6. Brands set expectations
Always consider your competition. Potential customers with uncertainty will likely opt for your competitors if they appear to be the safer option. If they feel like they know the brand, and know what to expect you are well on your way to success in the complex process that is branding.
Good web design always takes competitors sites into consideration. That being said, if your website looks too much like the competition, potential customers often can’t differentiate between the two. So, understand the elements of your competitor’s design and web structure so you can differentiate from, and hopefully, better it. The extra effort of creating a unique image will better the chance that visitors will come back for more.
7. Responsive design
Mobile devices now make up two-thirds of web usage, so the chances someone is viewing your site on the go is larger than that of desktop. This means your site, and design needs to be optimized for mobile use. The user experience is critical, and this harks back to that minimalist design we mentioned earlier, smaller screens means less clutter is a good thing.
There are differences between responsive and adaptive design, (often and issue for your web designer or budget), each with a different effect on the execution of your designs with better aim, purpose, and results.
8. Invest in quality web design
The web, and more specifically, your website and social media, are excellent platforms that can build your brand. You have the ability to turn your website into a powerful and effective marketing and branding tool, and this should be your approach no matter the size of your business.
A professional website is critical for a successful online business. These rules apply for existing, established sites that haven’t had a design refresh for a while, or even worse, haven’t optimized it for mobile devices.
Websites are never set and forget, new marketing and design trends are constantly popping up and evolving presenting new opportunities to help you gain new customers and keep the old ones.
People like new and fresh things and your website or corporate image is no exception. Keep up with new trends, invest in quality web design and give those potential customers a good reason to become conversions.