With Search Engines Ranking Websites Based on Mobile Friendly Design It’s Time to Go Responsive!
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Make Sure Your Website is Mobile Friendly & Responsive.
Google gives priority to a website that is mobile friendly. 70% of mobile searches lead to an action within an hour. How much convincing do you need to make sure your website is mobile friendly?
Mobile Friendly Responsive Websites are Recommended by Google
“Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile SEO. In short, Google recommends you go with a responsive design” ~ SearchEngineLand
Eliminates Duplicate Content Issues With Mobile Templates
“For SEO value, Google’s Matt Cutts states responsive design is the smarter way to go for SEO, primarily because you can have issues when creating a mobile version of the page if you aren’t implementing it correctly.” ~ SearchEngineWatch
Responsive Web Design Reduces Bounce Rate
“A responsive web design will rearrange content as per the medium and will cause no horizontal scrolling and eventually your ratings may go up in Google’s list and you will get the maximum effectiveness out of your SEO.” ~ WebsiteMagazine
Get a custom mobile friendly web design that showcases your brand and fits your needs
So, Is Your Website Mobile Friendly?
Why is it so important that my site is mobile friendly?
By 2019, mobile is predicted to account for 79% of all web traffic.
Based on internet user research, if your site doesn’t work on a mobile device people will simply stop visiting it in favor of a site that provides a smooth mobile friendly user experience. In fact,
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
Whether Your Site is Mobile Friendly or Not Directly Impacts SEO
Google looks at hundreds of ranking signals when deciding how to rank your website on search engines and mobile usability is currently the third most important of all these factors. Google is taking a very proactive approach when it comes to mobile friendly web design and recently declared that it would crawl and index the mobile version of websites before the desktop version.
Furthermore, Google is going to start using ranking signals from the mobile version of your website, not the desktop version. If your website it NOT mobile friendly this will most certainly affect your rankings in Google.
We focus on responsive website to achieve the best mobile friendly experience. What this means is that any specific web page uses the same URL and the same code whether the user is on a desktop computer, tablet, or mobile phone – only the display adjusts or “responds” according to the screen size.
Google recommends using responsive web design over other mobile templates. There are some pretty big benefits of using responsive web design to create a mobile friendly site one of them being that you’ll only need to maintain one version of your site instead of two (i.e., you won’t need to maintain the desktop site at www.example.com and the mobile version at m.example.com – you’ll maintain only one site, such as www.example.com, for desktop and mobile visitors).
Mobile Friendly Means Focusing on Size – Device Size, Font Size, Image Size and Size of CTA’s
If your website isn’t mobile friendly, this is a great opportunity for you to optimize your message delivery and really think through the best way that your customers can navigate your content on any device.
Identifying your goals is essential to designing a successful mobile friendly website. How else can you determine who you are selling to and what actions should be taken to not only reach your customers, but to convert them into sales? Creating successful goals when converting your site to a responsive web design should focus on these core elements:
1. Planning for your mobile friendly website:
The first phase is understanding your business and your niche in the world wide web. This includes research into your industry as well as isolating a target demographic and how to appeal to that demographic on a personal level. Doing so will allow our design team to establish a functional site map, intuitive navigation, conversion funnel and graphics that support brand image and visitor interaction.
2. Creating a mobile first design strategy:
Yes, we pride ourselves on creativity here, but our graphics and design elements are created with a purpose and designed to work in our plan of attack. Design for the sake of design is worthless — when you hire a responsive web designer the goal should be to deliver your brand message as efficiently as possible across all devices.
To that end, to make sure your site is mobile friendly, we will focus on:
Touch Friendly Design – With smaller screens, buttons, text, images and sliders must be optimized to each specific devices proportions. In short, it has to be easy for me to read and easy for my big clumsy fingers to navigate call to actions.
Font Based Icons – Higher pixel densities and resolutions on high resolution screens of tablets can make certain graphics look pixelated. We Use font-based icons to solve this issue.
Fast Loading – It’s essential to utilize clean code that is fast loading.
Ultimately, A truly mobile-friendly site will:
Use a responsive web design
Load quickly on any device
Use a large, easily readable font
NOT use pop-ups, floating share buttons, etc. that make it impossible to read or navigate your site
Devote most of the limited screen space to useful content
4. Understanding the Project Scope:
This is very important for both designer and client, which is why we work so hard to understand our clients needs, their business and the true requirement to create a successful website. When hiring a responsive web designer, transparency in the process is the key.
5. Decisive Action:
Once you have contracted a web designer or development company, like Pixel, sticking to the plan is paramount to a successful launch.
6. Success of a website is ongoing:
Understanding that success, traffic and loyalty aren’t built over night is also important. Sticking to the game plan and continuing to refine the user experience through polls, design modifications, videos, and other content designed to reach and retain users in your community are all part of building a successful website and brand.
To this end, Pixel can provide you with not only a custom front end, but an intuitive and simple Content Management System (CMS) to manage and grow your responsive site.
How are we going to evaluate your website?
Regardless of whether we’re starting a brand new site from scratch with you or evaluating your existing website for redesign, our principles are the same.
1. We develop a plan of attack:
We listen, learn, and research in order to create a website model that is going to perform for your business. We can track and monitor website performance to measure what works, what doesn’t and create goals for targeted improvement.
2. Design Strategy:
Many website design companies simply build websites. At Pixel, we do more than build a website, we take a thoughtful approach to designing websites from website architecture that is well thought out to design elements and brand design elements that are derived from our plan of attack. Design for the sake of design is worthless — our design is based on planning and implementation.
3. Future Goals and Conversions:
Website design based on planning leads to a website that motivates an action. Isn’t that what you’re looking for in your website, for someone — a potential client or customer to take action?
Our front-end coding meets the most up-to-date web standards. Our code is designed to maintain the integrity of your brand image and online appearance across all browsers and mobile devices.
5. Our Back-end Coding:
Our back-end code is designed for easy user management and set up to maximize search engine optimization efforts right out of the box. We will also train you on how to use the back-end management area.
6. Website Marketing:
We will continue to analyze site performance and make adjustments accordingly. Our website marketing services include maintaining your site, on-site optimization, content building, PPC marketing, media placement, analytics and a complete arsenal of tactics to drive traffic and increase conversions.
What can you expect with our website design process?
We have a little inside joke here at Pixel about being the Go-To Design Agency for businesses who have tried other website design companies first. Some of our best testimonials come from clients who were disappointed by a previous web design company.
At Pixel, we bring a different level of “web development experience” to our clients. We’re really proud of the fact that over 75% of our business comes from existing clients. We provide big agency services, boutique agency quality with just the right sized agency customer care.
The Core of What We Deliver:
– Simply put we do what we say. Like we mentioned earlier, knowing what you’re paying for is pretty darn important when designing a website customized to your business. We always provide custom website proposals tailored to your specific goals and needs. In our proposals we clearly lay out our design process, development bench marks, website specifications and requirements and then we deliver on those aspects.
2. Our Design Process
– Our typical design process begins with understanding your business. We don’t just throw your site together without any thought. Thinking is what makes us good at providing design solutions. Every client is different and unlike many other web design companies who use a cookie cutter approach, we take the time to figure out what makes you tick. This is the first step in creating concepts that you are going to love.
How do I know that I’m going to love the web design you create for me?
Our design process begins with understanding your likes and dislikes as well as researching and understanding your business niche. We then create custom “static web layouts” for your review, where the ultimate goal is to work with you in creating that one approved design concept that you love. We don’t proceed with the web build until you approve a direction that you absolutely love. So, there it is, you know what you’ll be getting and we have a direction to build and we build it to match.
3. We Avoid Fundamental Web Design Pitfalls
– Many businesses have the mind set of “I just need to throw a quick website up”. There are plenty of website design companies that will help you do this, but realize that this is the leading reason why many website’s fail. Web design and marketing go hand-in-hand when it comes to success online. No, we’re not trying to up-sell you on marketing services, but we do research on the front-side that most other agencies don’t do — Research like understanding who your customer is, how your business is going to grow, how to funnel potential customers towards making an action and how your website is going to accomplish these goals and grow with you. When other web design companies are talking about how they are going to make your site look pretty, we’re figuring out how it can be a success.
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Find out if your site is mobile friendly or how we can make your site mobile friendly 🙂