If your website isn’t mobile friendly, this is a great opportunity for you to optimize your message delivery and really think through the best way that your customers can navigate your content on any device.
Identifying your goals is essential to designing a successful mobile friendly website. How else can you determine who you are selling to and what actions should be taken to not only reach your customers, but to convert them into sales? Creating successful goals when converting your site to a responsive web design should focus on these core elements:
1. Planning for your mobile friendly website:
The first phase is understanding your business and your niche in the world wide web. This includes research into your industry as well as isolating a target demographic and how to appeal to that demographic on a personal level. Doing so will allow our design team to establish a functional site map, intuitive navigation, conversion funnel and graphics that support brand image and visitor interaction.
2. Creating a mobile first design strategy:
Yes, we pride ourselves on creativity here, but our graphics and design elements are created with a purpose and designed to work in our plan of attack. Design for the sake of design is worthless — when you hire a responsive web designer the goal should be to deliver your brand message as efficiently as possible across all devices.
To that end, to make sure your site is mobile friendly, we will focus on:
- Touch Friendly Design – With smaller screens, buttons, text, images and sliders must be optimized to each specific devices proportions. In short, it has to be easy for me to read and easy for my big clumsy fingers to navigate call to actions.
- Font Based Icons – Higher pixel densities and resolutions on high resolution screens of tablets can make certain graphics look pixelated. We Use font-based icons to solve this issue.
- Fast Loading – It’s essential to utilize clean code that is fast loading.
Ultimately, A truly mobile-friendly site will:
- Use a responsive web design
- Load quickly on any device
- Use a large, easily readable font
- NOT use pop-ups, floating share buttons, etc. that make it impossible to read or navigate your site
- Devote most of the limited screen space to useful content
4. Understanding the Project Scope:
This is very important for both designer and client, which is why we work so hard to understand our clients needs, their business and the true requirement to create a successful website. When hiring a responsive web designer, transparency in the process is the key.
5. Decisive Action:
Once you have contracted a web designer or development company, like Pixel, sticking to the plan is paramount to a successful launch.
6. Success of a website is ongoing:
Understanding that success, traffic and loyalty aren’t built over night is also important. Sticking to the game plan and continuing to refine the user experience through polls, design modifications, videos, and other content designed to reach and retain users in your community are all part of building a successful website and brand.
To this end, Pixel can provide you with not only a custom front end, but an intuitive and simple Content Management System (CMS) to manage and grow your responsive site.