Enhance Your Business Growth With These 8 Simple Steps
8 simple things you can do right now to enhance your business growth and edge out your competition.
The digital age has created a plethora of new opportunities for businesses to reach and engage new audiences.
But with so many businesses now online and more competition to deal with, it’s more important than ever to get the most out of your digital marketing.
So what can you do to make sure that your digital marketing strategy is enhancing your business growth?
1. Plan ahead
It is no longer enough to have a website and Facebook profile and simply wait for customers to find you.
Actually… when was that ever enough?
To be visible in today’s market, you need to consistently reach out to your audience to drive sales and engage new customers. Planning ahead is essential to ensure that your marketing output is relevant and well-executed.
Whether you’re updating your website, releasing a new blog article or posting on your social media, everything should be scheduled ahead of time. This will ensure that your content is well crafted and offers value to your customers.
Competition in content is fierce – but marketers are meeting the challenge head-on. Almost two thirds of marketers – 60% – produce at least one new content asset every single day. (eMarketer)
Failing to do so will see you drown among your competitors’ content.
2. Focus on content marketing
Content marketing is the practice of sharing content online to drive customer actions.
Sharing regular blog posts and informative videos are examples of content marketing.
This is particularly important in order to appeal to the millennial market.
As the dominant generation among consumers, Millennials are heavily influencing the digital marketing industry. When it comes to marketing, Millennials prefer an indirect approach. Insightful, interesting and entertaining articles or content that offers added value is appreciated as opposed overly pushy sales-focused content.
3. Maximize your social media output
Whether you like it or not, social media is here to stay.
With over 3 billion users worldwide, social media offers access to a huge audience of consumers that you simply can’t ignore.
When planning your social media output, you should first consider which channels your customers use. B2B companies may see better results on Linkedin whereas companies trying to attract younger customers might find more success on Instagram and SnapChat.
One fantastic way of reaching the right customers for you is with Facebook Advertising.
Using Facebook’s in-built targeting capabilities, you can ensure that your adverts reach the relevant audience for you. You can target users based on factors like age, location, job title, relationship status, interests and past browsing behaviors.
If you don’t already have a business page on any social media platform, you should create one as soon as possible!
4. Harness the power of influencers
A fantastic way to maximise your presence on social media is by using influencers to promote your brand.
An influencer is a person on social media who has an established fan base or credibility in a certain industry. By mentioning your product or company in their content, you are not only reaching a large new audience but you are also being endorsed by a person whom they trust or aspire to be.
5. Utilize landing pages
Landing pages are a fantastic way to promote or launch new products and services.
Each campaign you run should have a separate landing page. For example, if you’re an established wedding band providing guitarists, wedding cellist, musicians and more, then you should have separate landing pages for promoting each service.
To ensure your landing page is as successful as possible, keep your information concise and engaging. Include video content to convey a lot of information in an engaging and easy to understand format. Ensure that your call to action button is clear and preferably repeated multiple times. And finally, be sure to embrace colour psychology into the design to ensure you make the most out of it.
6. Analise your performance
Evaluate how your marketing strategies are performing using data analytics.
Effective analysis will allow you to understand what is working and what isn’t. This information can then be used to modify your efforts in future which will lead to higher conversions and revenue.
Some things to look out for when analyzing your marketing output are:
- Conversion rate – how many visitors to your site become actual customers?
- Bounce rate – how many people arrive at your site and leave seconds later?
- Traffic sources – where are your visitors coming from?
- Total users vs repeat users vs unique visitors – how many people return to your site?
7. Embrace AI
Artificial Intelligence can be used to process and analyze enormous amounts of data at an extremely high speed. This provides you with endless information about consumer behaviors that can be used to improve your services and products. This data can also be used to improve various other aspects of your business like customer service and staff performance.
8. Prioritize mobile
Google officially rolled out their mobile-first indexing back in March 2018 which means that websites and content optimized for mobile devices now rank higher on their search engine than sites designed for desktops. This, coupled with the fact that most internet users now use mobile devices, makes it more important than ever to prioritize mobile devices when creating your marketing strategy.
Digital marketing offers plenty of opportunities to drive your business growth. The key thing to remember when coming up with various strategies for your digital marketing, however, is to plan ahead to ensure that all content is insightful, purposeful and adds value.