How to Build a Landing Page for Higher Sales Conversion
Learn how to build a landing page that is going create a higher sales conversion rate and generate more active leads through your website.
Enhance the Leads for Sales Conversion with a Landing Page That Your Customer Can’t Pass Up
You already know that running your business isn’t easy.
As the business owner, you can’t afford to waist time, you need to use the best tools for the business success – right now!
Landing pages are no exception. In fact, you could easily waste days messing around with your landing pages, trying to get them to work better.
But why waste time?
If you are a business owner, you too can build a landing page that actually works.
The first thing you need to determine is your pages purpose or intent.
For example; your goal may be to create a page that ranks in search results, it may be to get a sale, or it may be get a name and email so you can make contact to land them.
Building your landing page the right way depends on your goal.
Building a Landing Page to Generate Leads in Search Results
If you want to build a landing page to increase your rank in search engine result, the approach is a bit different than the approach take for conversions.
Start by Checking out Your Competition
Looking at competitors’ pages can offer you key insights about how to improve your page that you might not have otherwise considered.
Your competitor’s landing pages will tell you what terms you should be looking at and what type of content topics you should be making better.
Unlike the rest of the landing pages we’ll discuss in this post, building a landing page to rank in search results is going to be much more content focused.
The key is to write in-depth about something that your customer base wants to know about. Often times you can get ideas from your competitors and then write your own content that’s even better!
Go In-Depth
If you really want to build a landing page that’s going to rank in search, you’re going to need to dig deep.
Ideally your post will cover a topic your audience craves in 2,000+ words.
What we’re going for here is long form content targeting long tail keywords.
My motto; do it like Neil @Quicksprout.
Work in CTA’s
Because the focus of this type of landing page is ranking in search, the page won’t be a simple understated page with one powerful call to action.
Consequently, you are going to want to sprinkle in CTA’s throughout your content like; download the pdf here, or get the infographic, etc. so that you can still capture customer info from all that awesome ranking your doing.
While this type of landing page is great for building organic traffic – it’s not the kind of page you’d want to send your Adwords traffic to.
For that, we’re going to look at a different kind of landing page focused on conversions – a squeeze page.
Building a Squeeze Page to Turn Visitor into Customers
What’s a squeeze page?
Great Question!
A squeeze page is a landing page designed for one purpose and that’s to squeeze a potential customers name and email out of a visit.
A squeeze page is a simple and effective tool.
Using Neil Patel as an example again, because he’s pretty much the master of this stuff, We can see how simple, clean and effective a good squeeze page is.
Typically, a really effective squeeze page is paired with some really great offering. In this instance, in exchange for you name and email you get Neil’s Cheat Sheet for ranking #1.
Not a bad deal.
Here’s another great example of a squeeze page that you can easily add to your website via a pop up plugin.
You should always think of a squeeze page in terms of a trade…
you absolutely have to offer something of value in order to get a potential customers information.
That being said squeeze pages are very effective for paid ads as well.
I mean, chances are, you’re going to have to drive traffic to your page for lead generation.
In that case, you will need to implement a slight variation to deal with ad policies and best practices.
Hootsuite does a great job of illustration exactly how to use a squeeze page with Google PPC:
You can see after clicking Hootsuite’s ad, you’re taken to a simple landing page with a very clear message, one call to action and incentives to try it. The slight variation is that instead of capturing name and email directly on this page, you prompt the user to initiate the “free trial” at which point you capture their information.
Building a squeeze page is one of the easiest and most effective ways to convert leads.
If you’re not already using squeeze pages, start today and just keep in mind these simple rules:
- Simple, Clean Landing Page
- Know Your Audience
- Clear Title
- Supported by clear message with call to action
- Offer something of value
Know the Basics of Landing Page Design:
Here’s a little secret, you don’t have to be Pixel Productions to create an awesome landing page for your business.
What you do need to know is how to use some basic elements in the right way.
Headings
Your headline is number one and will let your customer immediately know that they’ve found the right page.
The headline is your chance to encourage the customer to see what’s next. Your headline should not be the same as your page title tags, but ideally it will tie-in to the searches and keywords that you are looking to attract.
Design
The design of your page will have an incredible impact on your conversion rate. There are multiple psychological principles at play that can guide your design process and help you maximize your layout.
- Brand Messaging
- Video
- Good Visuals
- A Call to Action
- Call to action button
- White Space
These simple elements give you the chance to connect with your audience and provide them with immediate answers about why they should care about your offer.
As a general guideline, you want to take a minimalist approach to your landing page design.
A study by Google has found that visitors are more in favor of sites that are not too visually complex and follow a predictable pattern, making it easier for them to process quickly.
Take a look here to see what else you can do to make your landing page successful.
Get Landing Page Building Tools
If you need to build a landing page that rocks, you can always hire a design company like Pixel…
~or~
you can make use of some wonderful landing page builders online.
Referencing the information above, you can make your own landing pages and squeeze pages relatively easily online. Shoot, if you use the right tools, you can even split test different variations and evaluate the results.
What are the best landing page builders online?
Take a look and get the best Squeeze page creator to make the best landing page.
1. LeadPages
“My list grew by 600% with Leadpages because it gave me the confidence to easily create beautiful pages and ads.”
LeadPages is a brilliant and cost effective tool kit that offers;
• an easy to use drag-n-drop page builder
• Free responsivetemplates to get you going
• Integrations with any website
• Pop ups
• A/B Testing and more!
1. Unbounce
There are a handful of great online tools to help you build landing pages, but you don’t have to look any further than Leadpages and Unbounce.
The Unbounce Landing Page Builder empowers every member of your team to rapidly build high converting landing pages.
Marketers love the drag and drop builder and airtight integrations. Designers love the ability to match any creative vision or brand guideline. Developers love how nobody asks them to do anything.
If you want to stay ahead of your competitors, these two tools will help you do it.
More importantly, they will help guide you in setting up your content the best way to convert your audience.
Landing Pages Help You Reach Your Business Goals
You can build a landing page for almost any purpose – to capture email leads, sell a product, invite people to a conference or webinar, make an announcement or offer a discount … the choice is yours.
As a subtle reminder, take this visual Que and keep it simple!
Building a landing page isn’t rocket science. All you have to do is take a few extra minutes to make sure your messaging is right before you start sending traffic to that page.
Landing pages are one of the most helpful tools for any business to reach its goals.
Whether you’re using your landing page to help grow your list or sell more stuff, it’s important to have a plan in place for everyone that clicks your CTA. Tying in your landing page to your email marketing program like; Mailchimp will provide segmentation and marketing automation tools to help you stay in touch with your new and returning customers alike.
Landing pages are all about making a connection, hopefully the tips mentioned here will help you build a landing page that produces higher conversions.
