22 04, 2022

Product Marketing: How to Position Your Product in the Market

2022-04-29T19:10:19-07:00By |

Product Marketing: How to Position Your Product in the Market Launching a new product isn't easy, find out how to position your product in the market to ensure a successful product marketing campaign. Image Source: Pixel Productions Inc.   Ask the typical businessman what the most challenging phase of his entrepreneurship journey is; he would [...]

30 10, 2021

How Packaging Design Impacts Your Marketing Strategy

2021-10-29T16:45:59-07:00By |

How Choosing the Right Packaging Design Impacts Your Marketing Strategy Don't separate design and marketing, for example packaging design impacts your marketing strategy directly, learn how to pair them. Photo by Hearted.co on Unsplash Packaging design greatly influences the success of your marketing strategies. A buyer makes a purchase decision for his product in less [...]

12 08, 2021

Rebranding? 9 Must Haves for a Packaging Re-Design!

2021-08-18T21:49:59-07:00By |

Rebranding? 9 Must Haves for a Packaging Re-Design! When packaging re-design is a must, consider these 9 Must-Have Elements Necessary for redesigning your brand packaging. Photo by Team Fredi on Unsplash When you first did your packaging, did you think about any future packaging re-design? Of course not! You were focused on create a strong [...]

7 07, 2021

Getting Products from China:  The Sourcing Process

2021-07-06T20:26:13-07:00By |

Getting Products from China:  The Sourcing Process The sourcing process for getting products from China is something you should get familiar with when running an online store, find out. Photo by Egor Lyfar on Unsplash China is an international hub for all sorts of products.  The sheer number of factories and availability of raw materials [...]

18 03, 2021

4 Ways in Which Custom Packaging Can Help Your Brand

2021-03-17T17:34:49-07:00By |

4 Interesting Ways in Which Custom Packaging Can Help Your Brand Launching a new product? Before you source the cheapest standard packaging find out how custom packaging can help your brand and sales. Photo by Peter Rerko on Unsplash The Difference Between Basic and “Custom” Packaging Basic packaging that isn’t customized tells a quick and [...]

26 02, 2021

Bath Bomb Boxes Discover Interactive QR Packaging is a Smart Future

2021-02-25T02:37:19-08:00By |

Bath Bomb Boxes Discover Interactive QR Packaging is a Smart Future Improve customer engagement and ROI with packaging by investing in interactive QR packaging, learn how here. Photo by Simon Bak on Unsplash More than 4.2 billion users around the world are using a smartphone. The number is predicted to double in the coming years. [...]

5 02, 2021

How Product Packaging Design Influences Consumers Behavior

2021-02-04T21:16:31-08:00By |

How Does Product Packaging Design Influence Consumers Behavior Psychology, motivations, and buying impulses this is consumer behavior that product packaging design must influence, see how it's done. Photo by Toa Heftiba on Unsplash These days competition is as fierce as ever, which is why companies continually study their target audience in an attempt to find [...]

16 04, 2020

10 Ways to Keep Packaging Costs Down

2020-04-16T14:58:11-07:00By |

Packaging Solutions: 10 Ways to Keep Packaging Costs Down Packaging has to work well on multiple levels from package design, shelf appeal, security, protection and yes, all while keeping packaging costs down. Rule number 1 for anyone in charge of finding cost-effective packaging solutions is don’t compromise quality or protection in-transit. At the end of [...]

10 02, 2020

Smart Pharmaceutical Packaging = Stronger Customer Engagement

2020-02-07T23:11:41-08:00By |

Smart Pharmaceutical Packaging = Stronger Customer Engagement Pharmaceutical packaging design has gotten a whole lot smarter. Why? Because customer engagement demanded it, and pharma companies don't lose sales. How important is it to engage the consumer through package design?   A few years ago many companies didn't pay much attention to pharmaceutical packaging, at least [...]

7 11, 2019

Seven Sustainable Packaging Trends Businesses Can’t Ignore

2019-11-13T17:45:05-08:00By |

Seven Sustainable Packaging Trends Businesses Can’t Ignore Sustainable packaging can't be viewed as a passing hippie mindset, in fact, sustainability must be a priority for companies across the board including packaging. Whether it is the rise in veganism or the push towards electric cars, it is almost impossible to look around these days without being [...]

27 07, 2018

How to Develop an Effective Product Launch Strategy

2018-07-27T16:54:57-07:00By |

How to Develop an Effective Product Launch Strategy Launching a new product is NOT easy, so understanding the stages of product packaging and development is key to an effective product launch strategy. You have a new idea for your business, and the new product seems like it should be a winner. The question is, what [...]

30 11, 2017

3 Ways 3D Printing Is Disrupting the Manufacturing Industry

2017-11-30T22:12:49-08:00By |

3 Ways 3D Printing Is Disrupting the Manufacturing Industry Image Credit MoonRay Desktop 3D Printer 3D printing was a big winner in the Forbes’ 30 Under 30 Manufacturing 2018 list, with five of the top spots being taken by 3D printing entrepreneurs. One of the leading spots was claimed by Jeff Herman and David Pain, [...]

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