Rebranding? 9 Must Haves for a Packaging Re-Design!
When packaging re-design is a must, consider these 9 Must-Have Elements Necessary for redesigning your brand packaging.
When you first did your packaging, did you think about any future packaging re-design?
Of course not! You were focused on create a strong brand packaging design for your immediate roll out.
While that is absolutely important, being aware that your brand WILL need a packaging re-design is almost as important.
Many business owners fail to realize that changing their packaging from time to time is necessary for further growth and expansion. Why? Because like everything else change is inevitable. Your customers change, their needs change, technology changes, labeling requirements change, design trends change — you get the picture.
It is worth noting that branding and marketing strategies have a shelf life, too! You may not always know when that time comes, but there are definitely a few key indicators to pay attention to. These include a potential sales dip and a redesign of packaging from your competitors.
When it is time to refresh your brand, the re-design of your packaging will be front and center. So, to give you an idea, here are the nine elements necessary for a packaging redesign for your branding:
1. Remember Your Customers
One of the first things you have to think of is your customer base. What are the most common things that they are looking after when choosing products and brands? Do they have key deciding factors? Are they particular to the designs and aesthetics?
These are the variables that you have to remember. This is why thorough research is a must, as well.
2. Don’t Forget Informative Label
When altering or updating the design of your product packaging, make sure to never neglect the product information or label. If there are new details, ensure to include them all.
You may also want to revise some of the wordings in it. As you may know, the ways of communication change as time passes by. Accordingly, you may want to go, alongside the tide.
It is worth noting, though, that the informative label is not only for your target market. In some products, this is mandatory, especially in flexible packaging for foods and other consumables, in accordance with the laws and regulations.
3. Keep It Clean and Simple
A clean and simple packaging goes a long way. It need not be too complicated or complex just to portray uniqueness in your branding. Sometimes, this can even bring a negative impact on your brand. So, as much as possible, avoid going overboard with the design.
When redesigning your product packaging, always go back to the basics. Think of the simplest, cleanest, and freshest aesthetics, then apply it to the existing design.
4. Be Environment Friendly
Using environment-friendly materials is no longer a trend these days. It has become a lifestyle among many people. This comes as more individuals are becoming aware of the impacts of things on the environment and society.
So, in redesigning your product packaging, try to incorporate some “green” solutions. You may want to replace the raw materials with more environmentally friendly ones.
Apart from reducing potential waste, you are also increasing the chance of expanding your market. Many consumers now include this aspect in their deciding factors when choosing a brand.
5. Make Bold Points
Most consumers do not have the time to read and inspect every detail of a product, alongside its packaging. Whether it may be rigid or flexible, or even spirits packaging, customers lose interest when they cannot understand the product.
Experts note that brands only have three seconds to catch the market’s attention and explain the product. This is why making direct, bold points is very important.
You can do this by incorporating self-explanatory keywords, eye-catching colors, and distinct fonts.
6. Strive for “Iconic Assets”
Not every brand will achieve iconic status. You should keep this in mind as all established names in the market know this all too well. This is why they strive hard for it through their product packaging.
You should do, too, despite knowing that not all in the industry can reach this kind of status.
The harder you try, the more chances of possibly becoming more popular in the market. Remember, consumers usually go for brands that are well-established and well-known in the community.
7. Choose Unusual Shapes
Revamping your packaging designs? Go for unusual shapes. This is highly applicable to those that went for the conventional packaging, such as the box type.
While this is more fitting for the flexible type of packaging, rigid types may also utilize this pointer. Many brands today have already tried this and succeeded.
What you need to consider, though, is that when you change the packaging into unusual shapes, ensure that it will provide more convenience to the consumers. Regard safety and security, as well, apart from the ergonomics and aesthetics.
8. Creative and Striking Aesthetics
Whether revamping or launching a new product packaging, making creative designs is a must.
If you are not sure of what to do or how to portray your ideas into a piece, opt for hiring professional designers. Yes, they may cost you more at first but, this will return in the long run, making this option more practical and effective.
9. Don’t Focus on Sales
This may shock you but, when redesigning your product packaging, you must not focus too much on sales and ROI. Your thoughts should center on making your customers happy and satisfied. In short, place your attention on building and strengthening relationships with your target market.
A packaging re-design is, indeed, challenging. But, it is not as difficult as starting from scratch.
Despite this, though, there are still several essential elements that you may want to follow. These are the things that experts deem as necessary for a much effective redesign process.
So, may these pointers serve as a guide for you. Do not get intimidated, and enjoy the journey.