E-commerce is a multi-billion dollar industry that continues to grow larger with each passing year. Of course, there are several key advantages to selling products online as opposed to locally, such as reduced overhead, greater reach, and more marketing options. If you are thinking about launching an online store, we have some tips to help boost your Ecommerce conversions.
Use Large Product Images
When it comes to e-commerce, few elements hold as much influence over a user’s “buying process” than images. You can write the most descriptive text possible, but it’s not going to yield much benefit unless it’s paired with a large, prominent image. In fact, a recent study found that larger images can increase e-commerce sales by as much as 9%.
Show Related Products
E-commerce store owners and operators should take a page from the Amazon play book by displaying related products on their product pages. If a visitor is searching for car accessories, for instance, you may want to display products like steering wheel covers, floor mats, custom license plate holders, fog lights, etc. Doing so will almost certainly have a positive impact on your Ecommerce conversions.
Enable Site-Wide Search
This tip is somewhat of a no-brainer. When included in an e-commerce store, a site-wide search function will allow visitors to find exactly what they are looking for with the click of the mouse. Rather than forcing visitors to navigate through various levels of categories, you can simplify the process by including a site-wide search.
Reduce Checkout Times
One of the most common reasons why online users abandon their shopping carts is because the e-commerce store has a long, complicated checkout process. If users are forced to fill out several pages of information just to buy a single item, some of them may exit out without completing the order. To prevent this from happening with your e-commerce store, make sure the checkout process is simple, easy, and fast.
Is your e-commerce store mobile-friendly? If not, you could be losing a significant portion of your site’s potential sales. Studies have shown that more people now access the Internet on a smartphone or tablet as opposed to traditional desktops and laptops. Therefore, websites that fail to provide a positive experience for mobile users will receive half the sales at most of their competitors.