Creating a sense of urgency in the customer’s mind can be a great way to increase online conversions. There are a number of ways to do it: a cut-off time for free delivery, a message advising that stock levels are low, or limited time sales promotions.
Here are some great examples of e-commerce sites using urgency.
What is urgency?
It’s a useful tactic, as it essentially forces the customer to come to a decision on whether or not to make a purchase, at least faster than they would have done.
This post, 10 ways online retailers can use urgency to increase conversions, was first published on ClickZ.
