The Best Search Engine Optimization Tools (SEO) to Enhance your Web Traffic

5 Search Engine Optimization Tools to help you rank better, generate more leads and boost sales all within a time frame you can manage.

Best Search Engine Optimization Tools

Adam Audette said it best,

“Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic.”


SEO begins with the search for appropriate keywords that can help businesses in driving potent and dynamic conversations. The objective of SEO is not just to rank number one in Google but also generate more leads and sales for the business. Hence, it is important to understand that SEO is not just about building links, adding keywords and increasing the visibility of the website.

There is definitely more to it.


Successful SEO means using the right search engine optimization tools to help with:


  • Emerging and ever-changing trends
  • Algorithmic changes
  • Technological advancements
  • Your target audience


The biggest and most successful online businesses, like; Business2Community use only the Best search engine optimization Tools to rank their sites and drive highly qualified traffic. The list of tools I’m providing in this post will help you shape superior content to engage your audience and uncover what your competitors might be doing better.


SEO can be painstaking and suck up a LOT of your time, and that’s why I have compiled a list of all the BEST SEO tools and techniques that have been appraised and commended by the SEO experts globally. Take a look!


1. Ahrefs


Ahrefs is one of the most sought after SEO tools. The Audit feature of Ahref is truly praiseworthy as it comprises of the best SEO analytical techniques. The tool is highly efficient as it focuses on all the sections of a website that require improvements and changes in order to maximise relevant web traffic and assure best ranking.


Besides these, Ahrefs also help businesses in understanding the moves of their competitors. It helps in determining the competitor’s backlinks which you can use to promote your brand. This SEO tool also helps you in finding quality content that can be best linked to your content keeping your niche as the prime focus.


Syed Irfan Ajmal, a Growth Marketing Manager at Ridester says,

“Ahrefs is surely our most favourite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. That would be the Domain Comparison tool. We add our site and those of 4 of our competitors to it. This helps to find sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so great if Ahrefs didn’t have the largest database of backlinks….”


2. Google Analytics


Google Analytics is a free SEO tool which aid businesses in comprehending the best marketing tactics in order to optimize web traffic and increase leads and revenue. This SEO tool is one of the most widely used SEO tools on the web as it allows SDK which permits gathering data via iOS and Android app, popularly known as Google Analytics for Mobile Apps.


On creating a Google Analytics account, the users are facilitated with a Google Merchandised website where they can familiarize themselves with the applications of all the in-built features offered by the tool holistically.


One of the major highlights of Google Analytics is that it offers the users with a real-time tracking facility which in turn helps businesses in ascertaining their visibility and prominence in the current market. Google Analytics is an extensive tool which offers a plethora of features such as session duration, pages per session and bounce rate along with the information on the source of the traffic. Apart from this, the tool also offers a comprehensive dashboard which provides in-depth information. Google Analytics is capable of checking poorly performing web pages with techniques such as funnel visualization, the time spent by the users on the website and their geographical location. It also provides more advanced features, including custom visitor segmentation. Not to forget, the Google Analytics e-commerce reporting is noteworthy as it can track sales activity and growth of the business most accurately.


3. Google Search Console


Google Search Console allows the users to monitor, evaluate and report on their website’s presence in Google SERP. This tool is offered free of cost by Google to the webmasters, enabling them to check the indexing status and optimise the visibility of their websites hugely.


In order to use this SEO tool, all you need to do is create an account and link your site with Google Search Console and you will automatically receive updates and alerts if Google happens to find any errors. With Google Search Console, you will be able to view key stats which include keyword rankings, number of clicks per keyword, number of times your website showed up in the search results per keyword, and your click-through rate when your website showed up in the search results.


In addition to these, the Google Search Console also offers effective reporting tools which can be unlocked from your Analytics account. On successful linking of both your Console and Analytics account, you will be able to analyze your keyword rankings, click-through rates, impressions, and the landing pages that are ranked in Google.


Overall, Google Search Console is a potent tool which helps businesses in understanding how Google and the users view their website and also helps them in enhancing their performance tremendously.


4. SEMRush


SEMRush is considered as one of the favourite tools in the SEO community owing to its easy accessibility, flexibility and in-built features. The most popular feature of SEMRush is the Domain VS Domain analysis which enables users to compare and contrast the websites of its competitors. This indeed helps the users in getting a detailed review of the website’s search data, traffic, competitors and also help in the comparison of keywords and domains.


The other popular features of SEMRush are categorised as under:


  • Position tracking
  • Brand monitoring
  • Site Audit
  • Social Media Tracker
  • Social Media Poster
  • On Page SEO Checker
  • Backlink Audit Tool


Liraz Postan, a Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with keywords related, social shares and word count- lets you a quick overview of what’s working and where to optimize….”


5. KWFinder


KWFinder helps users find long-tailed keywords which are comparatively less competitive in the market. The SEO experts utilise this tool in order to find the best keywords and use them in the analysis reports as backlinks and SERP (Search Engine Results Page). The Rank Tracker tool helps businesses in determining the rank of their website by tracking all the improvements based on one key metric. In addition to these, the businesses can also use KWFinder to acquaint themselves about website ranking and receive plenty of keyword ideas which they can implement to magnify their business growth and performance.

George Perry, an SEM Specialist at Bandwidth says, “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how those compare (volume, CPC, difficulty, etc) to the term I originally looked at….”


Closing Thoughts


In Forrester’s words, ”SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” 

SEO gets better with time. With the ever-changing trends, it is of utmost importance that you keep yourself up-to-date with all the search-engine tricks.


The above-mentioned SEO tools can certainly help you optimize your content, drive more sales and achieve your set business targets methodically, provided you choose a tool which serves your business purpose, objectives and niche.