How Content Marketing Can Help Boost Your Link Building Efforts? If you approach content marketing in the right way you will automatically be helping your link building efforts to better rank that content in search, learn more. Photo by Kenny Eliason on Unsplash In the past, link building was mainly about quantity over quality. [...]
Having the right technology is essential for any marketing strategy, but columnist Alex LePage reminds us that it's the content that will make or break your advertising campaign.There are three “greats” that are needed for any digital marketing campaign: great technology, great data and great content. A lot of emphasis today is placed on the [...]
There are many companies reluctant to let their marketing execs have free reign with their owned and earned media.This is understandable where reputations are easily won and lost. It doesn’t pay to give just anybody the keys to your website, email builder or social media channels and ask them to go at it. Social media [...]
Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results.Every marketer and their dog has heard that saying "content is king" but what is the best way to analyze the data behind that content to ensure it really does get the throne? According to [...]
What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so. This post, 5 Tips to Make Sure Your Content Connects with the C-Suite, was first published on ClickZ.Content is king: you've heard it before and you're [...]
What? Readers aren't here for my articles...By now, it’s old news that the majority of Internet users are not here for the articles. When Slate asked Josh Schwartz, a data analyst from ChartBeat, to look at how users scrolled through Slate's articles, he found that within a few hundred words, more than 50 percent of [...]
These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy.This post, Storytelling or Telling Stories? Why Authenticity Rules, was first published on ClickZ. Storytelling may be the most overused buzzword in marketing today, applied to everything from brand films and SlideShare decks, [...]
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