How Content Marketing Can Help Boost Your Link Building Efforts?

If you approach content marketing in the right way you will automatically be helping your link building efforts to better rank that content in search, learn more.

content marketing link building

Photo by Kenny Eliason on Unsplash


In the past, link building was mainly about quantity over quality. Website owners would try to acquire as many links as possible, regardless of the quality or relevance of those links. It was believed that the more, the better when it came to SEO ranking. 


However, search engines like Google have become much more sophisticated. 


Now, they emphasize the quality and relevance of the links pointing to a website. This is where content marketing comes in. It helps to define your link-building strategy so that your decision-making is based on facts.


In this guide, we’ll walk you through effective content marketing strategies that you can leverage to boost your link-building efforts.


Content Marketing vs Link Building

Content marketing focuses on creating and distributing valuable and relevant content to attract and engage a target audience. This type of marketing is designed to provide information, education, or entertainment to potential customers rather than a hard sell. 


In today’s digital age, content marketing has become essential to any successful marketing strategy.


Link building, however, refers to acquiring links from other websites to your site. A website’s popularity and relevance are determined by links, a crucial component of search engine optimization (SEO). 


High-quality links indicate to Google that a website is valuable and relevant to its audience. Google will then raise the site in its rank to make it easier for people to find. 


This is gold for businesses; everyone wants to be found easily on Google.

How Content Marketing Can Help Boost Your Link-Building Efforts 

Content marketing and link building are two important aspects of SEO that are closely connected. 

When high-quality websites link to your website, it signals to search engines that your website is valuable and trustworthy, which can improve your search engine rankings. 


Content marketing can help with link-building efforts by creating high-quality content that other websites want to link to. In other words, content marketing provides the foundation for successful link-building.

Types of content that can help with your link-building efforts

  • Blog posts: Consistently creating high-quality blog content can attract links from other websites, mainly if the content is informative, unique, and valuable to readers. 

If they’re well optimized for SEO, other sites may find the content organically, and link them in their own content.


  • Infographics: Infographics are a great way to present complex information and data, and they’re often shared on social media and other websites. This provides an opportunity for link-building. You can post infographics on social media, pinterest, and on your own website.


  • Videos: Videos can be a powerful tool for link building, particularly if they are engaging and informative. Make them possible to be embedded on other websites and shared on social media.


  • Ebooks and whitepapers: These long-form pieces of content can provide in-depth information on a particular topic and be offered as a resource in exchange for links from other websites.


  • Social media posts: While social media posts may not directly provide links, they can help increase your content’s visibility and engagement. As a result, you’ll have more link-building opportunities as other websites discover and link to your content.


Take a look at Scaling With Systems. Their comprehensive content strategy targets their audience on multiple platforms, increasing their link-building opportunities. 


Plus, they’ve optimized their content based on different platforms, improving their social media presence. Their blog is substantial and offers a lot of valuable and practical information for business owners to acquire more clients. 


This is all the perfect recipe for getting backlinks to their site.

Benefits of Using Content Marketing for Link Building

When it comes to using content marketing for link building, there are several benefits that businesses can expect to see, including:


  • Increased website traffic: Businesses can drive more traffic from those external sources by creating valuable content that other websites want to link to.


  • Improved search engine rankings: Quality backlinks from authoritative websites can signal to search engines that a website is valuable and relevant. This leads to higher search engine rankings.


  • Increased brand awareness: By creating high-quality content that resonates with their target audience, businesses establish themselves as thought leaders in their industry.

Best Practices for Content Marketing for Link Building

When it comes to link building, content marketing plays a crucial role in driving traffic and improving your website’s search engine rankings. However, creating valuable content alone is not enough. 


You need a well-thought-out strategy that includes best practices for content marketing for link building. 


In this section, we will discuss five essential practices that can help you create content that attracts backlinks and improves your online presence:

1. Conduct Keyword Research

This involves identifying relevant keywords and phrases your target audience is searching for. Integrating these keywords in your content is essential to make it more discoverable to search engines and potential customers. There are free Keyword Research tools available, as well as more sophisticated, paid options.

2. Understand Your Target Audience

Creating content that resonates with your audience can help increase engagement and, thus, your chances of getting backlinks. You must understand your audience’s pain points, interests, and behavior to create content that meets their needs and expectations.

3. Create High-Quality Content

High-quality content that offers value to your target audience is more likely to attract backlinks naturally. Aim to create original, unique, and informative content that provides a fresh perspective on a topic.

4. Promote Your Content

You need to promote your content to reach a wider audience and increase your chances of getting backlinks. Use social media platforms and outreach tactics to connect with relevant influencers, bloggers, and industry websites.

5. Analyze Metrics And Adjusting Strategies

Use tools like Google Analytics to track your content’s performance and identify areas for improvement. Continually analyzing metrics and adjusting your strategy can help you stay on top of the latest trends and changes in the industry.


Content marketing is a powerful link-building tool and can help businesses achieve significant SEO benefits, including increased website traffic, improved search engine rankings, and stronger brand awareness. 


Companies can attract valuable backlinks from authoritative websites by creating high-quality, valuable content and promoting it through outreach and social media. 


It’s important to conduct keyword research, understand your target audience, analyze metrics, and adjust your strategy as needed. 


By incorporating these best practices into a comprehensive content marketing strategy, businesses can effectively boost their link-building efforts and achieve long-term success in their SEO efforts.