Social Media Tips To Boost E-commerce Sales
Stop dabbling with social and find out how to use social media to boost E-commerce sales and drive revenue now.
Who could have thought that social media would grow to be one of the largest sales channels for most E-commerce stores? For ecommerce and online shopping businesses, it is hard to survive without social media.
For many online businesses it’s almost as if you don’t exist if you don’t have a social footprint.
There are around 1.6 billion daily active users on Facebook, 149 million on YouTube, and more than 600 million daily active users on Instagram. The most active marketing platform where you can promote and drive E-commerce sales is social media. No other market serves that purpose so well.
Apart from marketing your brand, you can leverage social media to understand your customers, create your community, deliver impressive customer service, and influence buying decisions.
But, many ecommerce businesses still do not seem interested in social media. Some do have a plan for social media activities, but their so called activities are limited to making random timeline updates. However, this half-hearted approach does not take you anywhere.
If you do not have a social media strategy for your ecommerce business yet, you are intentionally keeping yourself away from boosting your sales and a great brand building opportunity.
This post highlights some of the tried and tested social media tips and tricks to drive traffic, improve engagement, and boost your ecommerce sales.
Feed What Your Audience Wants –
You should have a clear picture of who your customers are. For each social network, you should conduct a separate research to understand your audience better. Find your audience on different social channel, and figure out the type of content they want to see on your timeline.
If your shopping tab gets more hits than your updates do, it is probably time to update your shopping feed more often. In that case, there is no point wasting time on creating texts and graphics for social media updates. You can directly sell your Facebook page by setting up your shop.
The idea is to do what your audience wants you to do. If they like informative posts, do it. If they want to buy, enable the shop feature and let them buy. If they want to talk to you through comments and inbox conversations, talk. It is as simple as that.
Stay Consistent –
Getting impressions, views, and engagement through organic posts has become quite a challenge these days. Thanks to the complex social network algorithms!
If users do not engage on your updates, social networks will reduce your post reach eventually. Eww!
Here, to increase your organic reach, you will need to be a little experimental. If your post reach has sunk or has never gone up, here’s how to conduct an experiment –
- Make multiple updates every day for a month.
- Dig into the analytics and identify posts that gained higher reach and engagement.
- Note down some of the factors related to those posts such as time slot, type of content, tone of content, etc.
- From next month, you could reduce the number of posts, and share updates related to similar topics around the same timeframe
- Follow the same strategy in the following month as well to decipher the right time to share an update
And during the experiment phase and after that as well, stay consistent. Do not delay your updates either. When you skip an update, it affects your reach and engagement rate – which might have a direct connection to your ecommerce sales.
Try the Influencers –
71% of marketers state that the quality of customers and traffic from influencer marketing is better than that of traditional marketing channels.
Influencer marketing is an effective way to drive brand awareness and supercharge your ecommerce sales. Most of the brands use influencers to promote their products on online.
Influencers could be a celebrity or an industry thought leader, knowledge expert or a known personality within the industry with a huge follower base. Here is how to find an influencer for your brand and get started with influencer marketing.
Encourage Users to Share Feedback –
The number of positive feedbacks and ratings also help boost ecommerce sales. These user-generated content are the first things that a new customer or prospect checks outs before giving you some business.
When a user shares his/her feedback, it does not show up on your timeline. But, Facebook and Twitter allow you to share/retweet user feedbacks and reviews directly on your timeline. This helps establish credibility for your brand – which one way or another helps build trust and increase sales.
Social Listing –
In simpler terms, it is called monitoring social media conversations using the built-in search feature. You can search for conversations related to your or competitors’ products to find engage with prospects, deliver customer service and build sales opportunities.
People socialize on social network. They share their experiences. You can use your business keywords to discover such conversions. Sometimes, people enquire about your brands. You can connect with them proactively and offer them a deal to turn them into your customers.
While search is a native feature of almost all social networks, you could also use paid social listening tools to find people and conversations with more accuracy.
Social media is a free tool. Anyone can join social network to grow their network. For businesses also, it is a free utility. You can post updates related to your ecommerce business, increase your reach, engage with followers, and create your own community.
You should opt for paid ads that help widen your reach and drive improved ROI by growing your sales multiple times.
Brands like iCustomLabel are making a great use of social media ads to target people who often engage (like, comment or share) on their and their competitors’ social media updates. What a smart strategy!
Social media ads are audience- and market- focused. You can reduce overspending and improve ROI by targeting your exact audience – the people who fit into the criteria of your customers, the people who are more interested in seeing your content or buying your product.
You can test out the potential of your ad on a shorter audience group to save plenty of bucks for future campaigns. There is a lot of capabilities you can discover with social media ads.
In a nutshell, social media is about finding the right audience and share with them the right content or ad at the right time. Your social media strategy fruits only when you are consistent with it. Gaps and no shows often end with in decreased reach and user interest. If you have a follower base, go analyze and feed them with the content they want, and see them converting. If you do not have a follower base, it is time to build one. Happy Socializing!