How to Use Social Media Marketing to Boost Ecommerce Sales?
Running an online store, but failing to convert on social? Here are 5 Ways to Boost Ecommerce Sales with Social Media Marketing
We all recognize that social media is not just a passing fad, but to many store owners it remains a mystery for effective marketing.
When you build a business online, one of the first things you do is open a social media account. Every business owners knows you need to be present on Facebook, Instagram, or Twitter, and each business owner knows very well that if they want to succeed, they needs to be active on social media.
However, even though the internet is full of articles mentioning that if you want to increase your sales you need to be present on social media, not many tell you how you can do it.
If you want to boost e-commerce sales with social media marketing getting likes simply isn’t enough.
If social media marketing hasn’t been working for your online business this article is going to solve the mystery of using it effectively to grow sales.
5 Ways to Boost Ecommerce Sales with Social Media Marketing
1. Post constantly on social media
If you post in the first weeks you open the social media account and then forget about it, it won’t bring you any sales.
I still see business pages with NO posts just sitting around.
When you open an online shop, you know very well that you cannot count on your content to rank you first on search engines. Most recently launched Ecommerce stores still have pretty weak product descriptions, and haven’t had the time to build out much content for SEO.
What’s more, you would rather invest your budget in developing your products and not in pay per click advertising. Therefore, the only weapon left is social media.
There are a lot of different approaches you can use to post content on social media.
- You can keep your customers informed about your daily activities and how you work to offer them the best products and services on the market.
- You can also post questions and engage your followers in discussions to find more about their preferences.
- Another idea would be to share other relevant articles from the industry and keep your audience informed about the market’s trends.
However, there is no standard rule on how frequently you should post your content, but here are some statistics that might be of interest:
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador) Use social media as an effective customer service tool to increase brand engagement and win new customers.
There are now more than 50 million small businesses using Facebook Pages to connect with their customers (Source: Facebook). 4 million of those businesses pay for social media advertising on Facebook. (Source: Forbes) The social media advertising statistics show that small-sized companies should consider paying for Facebook ads in order to gain visibility and surpass competitors relatively easily.
Products were the top content types for the top 200 global brands in terms of engagement, at 60% in 2015 beating lifestyle category by over 20%. (Source: Hootsuite)
Typically the more you post on social media the better. That being said, many choose a quality over quantity approach that works very effectively. You can determine the perfect frequency for your case by doing several tests and discover which is the right time to keep your customers engaged.
2. Give your audience a reason to follow you
Why do you think people follow you on social media?
Yes, they like your brand and products, but this is not the only reason.
Your customers might follow you because you offer them solutions to some of their problems. They may also like you because you keep them informed with the latest news on the industry you operate in.
This is still not enough if you want to boost your Ecommerce sales.
Even though the information is valuable, they can find it themselves online too. Therefore, if you want to boost your e-commerce sales you can offer them attractive discounts for following your page.
The CEO of PickWriters recommends that;
You run contests on your social media accounts and reward your top followers for their loyalty.
You can offer the winners free products or vouchers during several periods of the year.
Thus, you will increase sales on your online shop. Moreover, your followers will promote your page to their social media page by sharing your content or commenting on your posts.
3. Add social media buttons
It is very easy for your social media followers to go to your online shop.
However, it should be just as easy for e-shop visitors to go to your social media account.
The best way you can do it is by implementing social media buttons on your product pages. By sharing their favorite products on social media, your customers will also become your biggest promoters.
Your products will thus become visible to their social media accounts and attract new potential customers who will follow the recommendation and enter on your online shop to find more.
Social media buttons will help you create a community of loyal customers and increase your brand’s visibility online. In addition, by integrating social media buttons to your e-commerce site will show your customers which are the most shared and popular products. Therefore, it will become easier for your target audience to trust your products and discover more by reading what other buyers think about them.
4. Don’t forget about hashtags
Hashtags have become an important element of social media nowadays.
It helps people join conversations and find the products they need based on various combinations of words. However, hashtags don’t work the same on all social media channels.
Take a look below at the particularities you need to pay attention to:
- Twitter – you can increase your brand’s visibility if you use one carefully selected hashtag. Decide which is the most relevant hashtag for your brand and stick to it on Twitter. If you try to use three or more hashtags you will see that the results will be lower than in case of using just one.
- Instagram – in comparison to Twitter, you will nail it on Instagram if you use plenty of hashtags. Search for the most popular hashtags which can be also relevant to your online shop and use as many as you want.
- Facebook – it is easy to become viral on Facebook with or without hashtags. Test both options for a period of time and you will see that the differences are not too big.
If you’re looking to increase your success with hashtags, check out Hashtagify to exploit the best hashtag suggestions and engage with your influencers – All in one place.
5. Add a shopping button on social media
People are always in a hurry…
They usually check their social media accounts on their free time, which is very precious.
Therefore, if you catch their attention on Facebook with one product, you should also make it easier for them to buy it. Even though they like one product, there are many potential customers who will postpone the purchase to a later moment when they have more time to check your online shop, fill in their details, and order the product.
What is more, if they don’t buy that product when they see it, most customers won’t buy it at a later stage. Thus, you need to take advantage of the momentum and offer your customers the easiest way to go on your online shop and finalize the purchase.
By implementing the “shop now” button on your Facebook or Instagram profile, you will boost your e-commerce sales.
Social media power for e-commerce sales shouldn’t be underestimated. Everyone uses social media today to stay in touch with their friends and find more about the products they are interested in. Therefore, redirecting your marketing efforts into social media is a wise decision which will rapidly bring the desired results.