The Top Small Business SEO Tools to Track and Rank Your Site

Looking for good and affordable small business SEO tools to help you rank and monitor your business website? Look no further! This is the list you’ve been looking for.

The Top Small Business SEO Tools

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The Top SEO Tools Every Small Business Must Have in 2022

In 2022, the SEO landscape will be drastically different than it is today. If your small business wants to stay ahead of the competition, you must use the latest and greatest SEO tools. These tools will help you track your website’s ranking, optimize your website for Google search engine results pages (SERPs), and much more.

 

This blog post will discuss the top SEO tools that every small business must have in 2022.

What is SEO?

SEO is the process of optimizing your website for Google search engine results pages. Optimizing your website for SEO improves your chances of ranking higher in Google’s search results. This, in turn, can lead to more web traffic and customers for your small business.

 

Many factors go into SEO, including your website’s content, technical aspects, backlinks, etc. While it may seem daunting initially, plenty of resources and tools are available to help you with SEO.

What Should You Look For In An SEO Tool?

Choosing the right software is essential to get the most out of your SEO efforts. Here are some factors to consider when making your selection:

 

 

  • Tools for auditing and analyzing competitor site rankings and backlink profiles. Understanding what your competition is doing is essential to staying ahead of the game. Choose software that provides comprehensive analysis tools.

 

  • Features for managing and updating business listings and local citations. Ensure that the software you select can help you keep your business listings accurate and up-to-date.

 

  • Features for monitoring online reputation and reviews. It’s essential to track what people are saying about your business online. Look for software that provides Reputation Management tools.

 

  • Ability to analyze website traffic and content performance. Choose an SEO platform that gives you insights into how your website performs and what content resonates with your audience.

 

  • Ability to create reports to track your SEO performance. Reporting is key to understanding the impact of your SEO efforts. Make sure the software you select has robust reporting capabilities.

 

This list contains the best tools for small businesses, but a few will have overlapping functions. You’ll need to know what areas of SEO your business needs to improve and then decide on the best online tools to suit your needs.

The Top SEO Tools for Small Businesses in 2022

Here are the top SEO tools that small businesses should have to get ahead of the competition in 2022.

Semrush

Semrush is a powerful all-in-one SEO platform that offers many features and tools. With Semrush, you can track your website’s ranking, spy on your competitors, conduct keyword research, and much more.

Top Features:

  • Dozens of tools for organic SEO, Google ads, brand and website monitoring, and competitor tracking to stay ahead of the competition.
  • The free version allows you to try many tools before committing to a paid subscription.
  • It offers a keyword gap tool, which shows you the keywords your competitors are targeting that you’re not – invaluable for budgeting your SEO efforts and identifying areas where you may be falling behind.
  • Reports can be customized for many aspects of SEO, such as keyword rankings, competitor analysis, backlinks, broken links, technical site issues, and more.
  • Integrates with Google Data Studio, Analytics, and Search Console for even more data-driven insights.
  • Free SEO Quake Chrome extension gives instant access to the site and page-level metrics from any URL.

Ahrefs

Ahrefs is another all-in-one SEO platform that offers similar features to Semrush. With Ahrefs, you can track your website’s ranking, spy on your competitors, conduct keyword research, and more. Ahrefs is a direct competitor with SEM Rush, so you could probably get away with only purchasing one or the other.

Top Features:

  • Ahrefs is a comprehensive SEO tool that offers small businesses and agencies a free version.
  • Keyword Explorer helps you find keyword ideas for your content production process.
  • The paid plans provide an all-in-one SEO, website, and competitor analysis tool.
  • Chrome extension provides instant data while surfing the internet.
  • Beginner-friendly user interface (UI) is more intuitive than Semrush.
  • You can get two months free with annual billing.

Moz Pro

Moz Pro is an all-in-one SEO platform that offers a wide range of features and tools to help you with your website’s SEO. With Moz Pro, you can track your website’s ranking, spy on your competition, optimize your website for SERPs, and much more. Moz Pro is another platform similar to Ahrefs and SEM Rush. Check out all of them and decide which platform suits you best.

Top Features:

  • Moz Pro offers tools to help businesses track their SEO progress and ranking across multiple search engines.
  • Businesses can get insights behind traffic changes and content trends, better understand site visitor behavior, and see which keywords are most important to focus on.
  • A 30-day free trial allows businesses to try the Moz Pro tools before committing.
  • It helps businesses improve the quality of backlinks and identify link-building opportunities.
  • Free Online Presence Checker and Domain Analysis offer limited access to some features.

Jasper AI

SEO is vital for any business that wants to succeed online. However, SEO content writing can be a complex and time-consuming process. This is where JasperAI comes in. JasperAI is a new AI-powered SEO software program that offers many valuable features. You can quickly and easily improve your SEO results by taking advantage of these features.

Top Features:

  • Competitor and backlink analysis.
  • Automatically generates content for your website.
  • Keyword research.
  • Its AI-powered software can create content writing, website copy, SEO title tags, social media captions, and more.

Google Search Console

Google Search Console is a free tool provided by Google that helps you monitor your website’s performance in Google’s search results. With Search Console, you can see how often your website appears in Google’s search results, track your website’s click-through rate (CTR), and more.

Top Features:

  • XML sitemaps are a great way to ensure all the pages on your website are indexed by Google.
  • Submitting your XML sitemap file to Google Search Console, you can request that new pages be indexed quickly, which is helpful if you’ve just launched a new website or made significant changes to an existing one.
  • It helps you identify pages that are already indexed and visible in the Google SERPs, which is valuable information for SEO, as it can help you determine which keywords or search queries are generating impressions and clicks for your website.
  • Can detect if any of your pages are blocked from being indexed and diagnose any website penalties that may be issued based on issues like link spam or low-quality content.
  • It helps you detect loading or performance issues on your website, which is essential for ensuring a good user experience and SEO.
  • Check backlinks to your website.

Hubspot

Hubspot is a powerful all-in-one marketing and sales platform that offers a wide range of features to help small businesses with their SEO. With Hubspot, you can create and manage your website, track your SEO progress, and much more.

Top Features:

  • Check the grades of as many websites as you want.
  • Robust SEO tools.
  • Quick, free summary of your website’s performance.
  • Scores your site for a wide range of ranking factors and provides actionable insights on how to improve your SEO.
  • HubSpot Academy comprises search optimization-related content, including in-depth video tutorials.
  • 14-day free trial for paid plans.

Google Page Speed Insights

Google Page Speed Insights is a free tool provided by Google that helps you check the speed of your website. This is important because website speed is a ranking factor in Google’s search results. With Page Speed Insights, you can see how fast your website loads on desktop and mobile devices.

Top Features:

  • A fast approach to finding and reviewing your page load speed is essential for an optimized website.
  • Provides accurate results on your website’s speed and performance issues.
  • Page speed enhances the user experience and is a significant ranking factor for Google.

Ubersuggest

Ubersuggest is a free keyword research tool that helps you find keywords for your website. With Ubersuggest, you can get ideas for new blog posts, landing pages, and more.

Top Features:

  • Quickly and easily see what techniques other people use to get SEO results so that you can replicate their success.
  • Provides new keyword and content ideas to help you rank higher in organic search.
  • Backlink monitoring and competitive analysis.
  • Keyword tracking, rank tracking, and research tools.
  • Link and SEO management.

Google Analytics

Google Analytics is a free tool provided by Google that helps you track the traffic to your website and make informed decisions about your SEO and marketing plans. With Analytics, you can see how many people visit your site, where they’re coming from, what they’re doing on your site, and more.

Top  Features:

  • Website traffic data helps businesses see how many visitors are coming to their website and where they are coming from.
  • SEO data helps businesses track their position in search engine rankings.
  • Page performance data helps businesses see which pages on their website need improvement.
  • Use Google Analytics to improve their website and better serve their customers.

SEOquake

SEOquake is a free tool that helps you check the health of your website’s SEO. With SEOquake, you can see how your website ranks for specific keywords, how many backlinks you have, and more.

Top Features:

  • See how well your website is optimized for specific keywords with the Keyword Rankings report.
  • Quickly conduct on-page SEO audits
  • Assesses internal and external links
  • Compares domains and URLs in real-time
  • Can export all your data onto a file
  • Get a detailed overview of your website’s backlinks with the Backlink Checker report.
  • Monitor your website’s progress with the SEO Health report.

Merkle

Merkle is a free tool that helps you track the progress of your SEO campaigns. With Merkle, you can see how many people visit your site, what they do on it, and more.

Top Features:

  • Website traffic data helps businesses see how many visitors are coming to their website and where they are coming from.
  • SEO data helps businesses track their position in search engine rankings.
  • Page performance data helps businesses see which pages on their website need improvement.
  • Free local search results simulator.
  • SEO tools to improve your website’s visibility and ranking.
  • Mobile-friendly test tool.
  • Use Merkle to improve your SEO campaigns and better serve your customers.

Wrap Up:

Suppose you have a small business and want to see online success as quickly as possible. In that case, you must familiarize yourself with search engine optimization, how it works, and why your business needs it to survive and thrive. You’ll also need to get some of the tools on this list. Some are free, and others will have to be paid for. But rest assured, your money will be well spent.

 

This list contains some of the top SEO tools every small business must have in 2022. These tools can improve your website’s ranking in search results, increase traffic, and improve your customer experience.

 

While trying to learn and implement SEO may seem overwhelming initially, plenty of resources and tools are available to help you with SEO. Finding the right tool for your business and using it to improve your ranking in Google’s search results is essential. Start using the free tools on this list and upgrade to the paid ones as your business grows and the clients and customers come rolling in!