How To Find The Best Selling Profitable Keywords For Amazon Ad Campaigns

Amazon ad campaigns can be tricky to manage, but with the best-selling and most profitable keywords, you’re sure to drive sales in no time. Read here to learn more.

 

Keywords—we can’t live without them. Customers type them into search engines, and as marketers, we try our best to hit the mark on every search. But the Amazon marketplace has hundreds of thousands of competitors. How can we find the best selling profitable keywords that can reach potential customers?

Here’s some actionable information about keyword research, how to find keywords, and how to use them in your Amazon ad campaigns.

The Ecommerce Industry’s Bread and Butter: Keyword Research

Nowadays, when a customer needs something, the first place they go to isn’t the store—it’s the search bar. With search engines, the rest of the world is just a few clicks away, and the bridge that connects every user to their needs is keywords.

If customers use keywords to find content or products that answer their needs, sellers use them to find people needing their goods or services. In a way, keywords act as the internet’s middlemen, bringing together buyers and sellers with common interests.

However, not all keywords were made equal. Some keywords perform better than others, and that’s normal. Customers’ needs are ever-changing. The challenge for consumers is finding the right keywords.

How To Find Keywords

The best keywords are not found; they are discovered. They are not ‘found’ because virtually any word can become a keyword. Instead, they are ‘discovered’ because finding the best keywords comes from research and identifying your potential customers.

If you want to find the specific keywords, place yourself as a customer in front of an empty search engine: what do I want or need? What features am I looking for? What product will help me accomplish my goals?

Keyword research can be complicated, so here are some actionable tips to help you find the best search terms for your product.

Brainstorm Seed Keywords

Keyword research starts on a blank page. There is no existing algorithm that can predict which keywords will work best. Even performance data like conversion rates and search volume only measure and record the performance of keywords, but they do not know if a given keyword will perform well.

Keywords are human thoughts typed into the internet. So researching keywords means knowing people and what they want from sellers.

As the seller, you know your business better than anyone. Brainstorming new keywords is a great way to get your foot in the door. Make a keyword list of topics relevant to your brand and use them as seed keywords, then expand your ideas to find related keywords in your niche.

For example, if you’re selling mechanical keyboards, your seed keyword can be your main product, like ‘mechanical keyboard’ or ‘gaming keyboard.’

Identify User Intent

A great way to work down from seed keywords is to define what users are looking for in search results or their intent when searching.

For example, the keyword ‘budget mechanical keyboard’ indicates a user’s intent to buy a mechanical keyboard. However, with the word ‘budget’ included, it is clear that the user prioritizes units in a specific price point over top specs.

Identifying a user’s intent can get you from competing in a general market to dominating in a niche. Ensure your keywords satisfy a customer’s needs to have a higher chance of converting.

Use Keyword Research Tools

Keyword tools help quicken keyword generation. If you enter a general keyword, the software can suggest relevant keywords and show you performance data for each entry. Specifically, keyword research tools show you the following data:

• Authority
• Search Volume
• Cost per click
• Content ideas

A keyword tool can also help sellers pinpoint a particular keyword and generate long tail keywords. Long tail keywords help specify your listings’ and ads’ appearances in search results and relevant content.

SEMrush is an example of a free tool you could use to find keywords.

Research Competitors

Even if your business caters only to the needs of a niche, it’s still highly likely you’ll compete with at least a hundred other sellers. Add to that the fact that these sellers are likely using the same keyword groups as you.

Researching your competitors’ keywords gives you a better idea of their strategy and how you can position your listing and content so that it trumps that of your competitors. Competitor research allows you to be more aggressive in obtaining market share.

Image Source: Amazon

Keep Search Engine Optimization In Mind

Even with the best keyword research tools, keywords can only go so far. Search engines run on their algorithms. If you want your content or listings to rank highly, they must optimize for search engines.

Search engines usually rank content based on three key elements:

• Authority
• Relevance
• Search volume

Authority

A well-optimized listing must also score highly in authority. This ensures that users get trustworthy, quality content. You can increase your content’s authority by linking to authoritative websites.

Search Volume

Search volume is the clearest indicator of traffic to a keyword. High-volume keywords are great for reaching larger audiences but convert low and are expensive when run for ads. A keyword tool will show a keyword’s search volume, and it is up to the SEO specialist to decide how to proceed.

Low-volume keywords, on the other hand, are great for breaking into a niche. Low-volume keywords tend to convert higher than low-volume keywords.

Relevance

Most importantly, if an article or listing isn’t relevant to the user’s search, the chance of appearing in search results is meager. If a user is looking for mechanical keyboards, it’s doubtful that trackpads will appear in their search.

What Are Amazon Sponsored Ads?

Keyword research is vital to any campaign run on Amazon or Google ads. With Amazon, in particular, advertisers bid for the right keywords for their advertising strategy. Amazon online advertising works using a pay-per-click (PPC) model.

Amazon PPC Campaigns

Amazon sponsored ads appear in SERPs when a user searches for a relevant term. Since many sellers want their ads to appear in the exact searches, Amazon sells the top two spots in SERPs as ad space.

An advertiser can opt for manual campaigns instead of automatic targeting. Manual campaigns let users obtain control of targeted keywords by bidding, which they will pay for every time a shopper clicks on their ad. However, the second-highest bid becomes the cost per click instead of the highest.

Keyword Match Types

PPC campaigns can cost advertisers a lot of money. Because of the expense, sellers need to know how to utilize different keyword match types to reach their PPC campaign’s goals.

Broad or modified broad matches are keyword matches that allow ads to appear in different variations or misspellings of a particular keyword. Since the reach is extensive, Amazon charges advertisers a higher CPC.

Broad matches are great for brand awareness campaigns or campaigns prioritizing visibility over conversion.

Phrase or exact matches, on the other hand, are minimal. Aside from exact matches, only slight variations are allowed. If an advertiser allows a controlled match, they can appear in specifically allowed searches.

Exact matches convert higher than broad matches and have a lower CPC. Running campaigns on exact matches is excellent for reaching a niche and driving sales.

 

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