How to Find Keywords to Target My Audience

How do I find keywords to target my audience? We know it’s not easy especially for a new site, but this guide will help.

How to Find Keywords to Target My Audience

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Even for veteran marketers, finding the right keywords to target an audience is difficult for many reasons such as how new the site is and terms it currently ranks for.

There are a number of strategies to help you determine the most effective keywords for your website. These strategies include low keyword difficulty, high search volume, long-tail keywords, and utilizing website analytics software. However, these strategies all require some time and effort on your part.

In this article, we’ll go over the three most important types of keywords as well as the best tools to help you find and target the most effective keywords for your website. Once you’ve got these tools in place, you can move onto the next steps to boosting your rankings in search engines.

But first let’s answer your most important question of, how to find keywords to target my audience?

Keywords with high search volume

Jumping right into it, there are two primary factors when it comes to choosing keywords to target your audience: the number of searches performed for a keyword and the competitiveness of that term.

The higher the search volume, the higher the potential exposure and impression share. But the downside is the more competitive the search term, the more difficult it is to rank for. That means if you were to look to Adwords, it will probably have a higher CPC.

So how can you make the most of the keyword search volume?

To begin researching keywords, you can visit Google’s SERPs and see what types of web pages and content are being ranked for the specific keywords you’re interested in. This can help you determine whether or not your product page will be relevant for those keywords. Also, you can learn about the type of competition for the keyword by reviewing the SERPs.

By researching actual competition, comparing the keyword searches to other websites you will also be able to determine whether or not your product landing page is competitive.


Another important tip when doing keyword research is to be realistic.

If you’re operating a brand new or even ‘newish’ site — you probably don’t want to target super high volume keywords right off the bat.

Make sure that the top results you want to rank for are of comparable scale to your own. For example, if your website is about selling toys, you’d want to target a keyword that is related to those items you sell. For comparison, you should look at the top results of a search for “kids’ toys” on Google and These sites are huge and will give you a solid idea of what the search volume is going to be.

Then, determine the intent behind your keyword.

What do people actually want to search for? A keyword with a low search volume could be a perfect choice for your company rather than going head to head over a term with 20 Billion results and a high search frequency.

Ultimately, your goal in SEO is to target keywords that will increase your ROI.

Google Trends can tell you what people are looking for in your industry, and you can create content that matches that intent. The most effective keyword research tools can help you find long-tail keywords that are relevant to your business.

You can also use keyword tools like Ubersuggest. This keyword tool lets you enter a keyword or phrase and see what kind of search volume it has in the past 12 months. This tool is free and continuously updated. Another great tool for keyword research is SEMrush’s Keyword Magic Tool. You can use it for free to find new keywords and track their search volumes. You’ll be surprised by how much your audience is searching for a certain topic. More importantly, this will help you locate keywords with low difficulty in terms of how competitive they are to rank for.

Low keyword difficulty

While deciding on a keyword, a new website must first focus on finding the lowest-competition ones, which will boost the domain authority. Once the website has some established traffic and is ranking well for more competitive keywords, it can consider using the most difficult ones ie: high volume.

For established websites, however, the most important thing to keep in mind is that they have already built up enough domain authority to rank for many keywords. This means that they should focus on the keywords that have the highest search volume.

Keyword difficulty refers to the level of competition for a keyword, and is the most important component of any SEO strategy. Keyword difficulty is a measurement of competition for a specific keyword, and the higher the competition, the harder it will be to rank for it. If a keyword is less competitive, it will be much easier to rank for. Conversely, high-competition keywords can take a lot of time and resources to rank for. Hence, for newer sites with less authority it is important to concentrate on low-competition keywords, as they are easier to rank for.

Keywords Relevant to Your Target Audience

To choose the best keywords for your website, you need to understand your target audience. Like I already mentioned, keywords with higher competition have higher search volume and are more difficult to rank for. In other words, if you have a low-competition keyword, you will have less competition, and you can increase your conversion rate.

By learning more about your target audience, you will be able to select keywords that have high traffic and low keyword difficulty.

Using a keyword difficulty calculator will help you determine the competition for the keywords you’ve selected. This will help you narrow down your list and outrank the sites that have the most competitive keywords. This can help you get ranked higher quickly and achieve the success you’ve been looking for in a relatively short period of time. Once you have the right keywords, you’ll be able to dominate the first two pages of Google.

Before starting collecting any keyword, the first thing you need to do is to look at your goals.


  • What is your industry?
  • What are your marketing goals?
  • What are your content goals?
  • What topics do you want to talk about?


You need to answer these questions first before diving into the keyword research process. You can’t just choose random keywords because they have high volume and you can rank for them. You need to know whether you want to create content about the topics they cover.

Take a look at this guide to understanding competitor keywords:

Long-tail keywords

Finding a few relevant long-tail keywords for your business is the best place to start.

Try brainstorming with friends or customers. Think of the types of products or services your business offers and try to find words that describe what you do. Once you have a list of potential keywords, try analyzing those words and phrases in your website content. Then, try to find variations of those keywords. You’ll likely find many more relevant keywords that way.

One free tool that can help you find these long-tail keywords is Google’s autocomplete assistant. By typing in a topic and typing the word “search”, the tool will suggest phrases that are related to that term. In addition, you can use Google’s “people also ask” box to see what other people are searching for on the same topic. You can even look up people’s interests on Google.

Another way to find long-tail keywords for your audience is using Google. Simply type in your main keyword and related terms in the “People also ask” box. This way, you’ll see a list of relevant searches that are more targeted and specific. Use this list to make your content more relevant to your target audience and drive more traffic. Then, use these terms in your content to boost your rankings.

The great thing about long tail keywords is that they are typically more relevant to a users end goal – a conversion for you. Long-tail keywords should be grouped into similar variants and used on your website and in internal links and backlinks. By incorporating multiple long-tail keywords into one piece of content, you can improve your page’s SEO and reduce over-optimization. Not only that, but you can garner more traffic from high volume top level terms by using these long tail terms that are easier to rank for. This will also make your content more readable to the search engines. If done correctly, long-tail keywords will drive more traffic and generate more profits.

If you want to increase organic traffic and rank higher in search engines, you must choose the right type of keywords. For example, long-tail keywords are based on search habits and behaviors and will bring you more targeted visitors. Because long-tail keywords are targeted to your audience, your website will rank higher for long-tail keywords than short-tail ones. Also, they’re more likely to bring high-intent traffic.

Using website analytics software

You can use a keyword research tool to determine what keywords your audience is searching for and which are likely to lead to a conversion. There are some key differences between non-commercial and commercial intent keywords, and a keyword research tool will help you focus on the keywords that will bring the most profit.

This article will show you how to use the Ahrefs feature to find keywords to target your audience.

Google Analytics offers an extensive tool that allows you to research your audience’s interests and demographics.

The tool also shows you the number of backlinks that your website receives and whether or not people have shared your content on social media. Using this tool can help you develop content that targets these types of audiences and boost your website traffic. There are a lot of benefits to using website analytics software for keyword research.



Keyword research is one of the very first and most important steps in any search engine optimization campaign. This post outlines exactly how to find keywords to target your audience. Because keywords are foundational for the rest of your SEO efforts, it is worth the time and investment to make sure your SEO keywords are relevant to your audience and organized for action.

Better keyword research gets you content better results. For more juicy insight on how to get better keywords to resonate with your target audience click here.