Is WordPress Maintenance Worth it? Is It Necessary?
Many people ask, is WordPress Maintenance worth it, there are many forms of WordPress maintenance, find out why they are all important.
It’s important to understand that WordPress maintenance is more than just updating content on your site. WordPress maintenance is an essential part of running a WordPress site. In this post we’re going to highlight exactly why you need to take it seriously and budget appropriately.
- Are you worried about the low SEO rank of your website?
- Are you worried about website security?
- Are you concerned about customer engagement?
If any of these items are a concern for you – don’t worry. In this article, we will tell you how you can keep your website up to date.
Yes, it’s all about WordPress maintenance and maintenance may cover a lot more than you would think. In short it covers content, security, optimization and user experience. The more complex your site is the more complicated maintaining your WordPress site is. For example, if you’re running a base WordPress theme, then automated updates for plugins and core WP updates will be fairly easy. If you have a customized or custom theme then updates get exponentially more complicated.
So, if you’re still wondering is WordPress maintenance worth it, the short answer is yes. Now let’s get into the benefits of WordPress maintenance discussed below:
1. Security measures
Keeping your website’s software or code up to date helps to safeguard and secure it as well as your website visitors.
This is a top priority. Thousands of lines of code are used in most current websites, and they rely on specialized software that runs on your web hosting server. Hackers frequently find flaws in software and seek to exploit them by scouring the Internet for sites that could be good targets.
Strong security measures enable website protection while running your website at peak performance. There are literally thousands of ways your site can get hacked. Malicious code can embed itself into a website by writing to the file-system. This occurs when a vulnerability is present in a theme or plugin that leaves the door open for malicious injection. Some plugins may expose a website to vulnerabilities; which is very common
If your website gets hacked, which is never impossible even with all the security measures in place, you will need to remove the virus. You need to clean up the site and restore the data. You also need to contact search engines and browsers that have banned your website as a result of the infection. You can’t be completely safe from viruses, but if you keep up with routine maintenance, you will be in a better position to clean it up quickly if it is hacked.
Hosting with trusted WordPress environments like, WP Engine, is the first step in keeping your site secure. The second step is updating plugins. Always back up your site prior to updating a plugin because there is always the chance that an update could break something on your site.
2. Promote Blogging
There is an entirely different type of WordPress maintenance and it comes in the form of fresh content.
Your website’s content should entice visitors to return. Nobody wants to read the same content week after week or see information that is three months old on an incident that occurred three months ago. If you don’t update your website, you’re effectively telling potential consumers that you don’t care about your business or that you could be going out of business.
Choosing the best WordPress Theme for your blogging website becomes super important in terms of viewer engagement and your blog management.
One could argue that having informational articles on your website through a blog is the number one way to exponentially increase that website’s traffic and Google ranking.
The HOTH recently published a case study on blogging for eCommerce and the results were pretty clear.
In the example referenced below they illustrate the growth of a brand new eCommerce site; however they had very similar results for sites that had been active for a few years.
In this example they wrote and published four 1000 word blog posts on the eCommerce site with nice volume keywords related to the niche products. It is important to note that they also ran a fairly basic link building campaign to these posts. That being said, the results and the traffic started increasing almost immediately.
3. Search Engine Optimization(SEO) matters
When you initially launch a blog, it probably won’t receive much traffic – and that’s okay. As your blog grows and becomes more popular, it will generate a strong following of loyal visitors. These visitors may follow your blog and/or its RSS feed on a daily basis, checking to see when new content is published.
Search engines choose sites that are quick, error-free, well-maintained, and, most importantly, have new material. As a result, every time you update your website, you’re providing new content for the search engines to use in ranking your site. You must keep your website updated with unique content relating to the topics in which you want people to locate your company. Regular and effective blogging can be beneficial to improve your SEO ranking.
4. Website needs Back up
Every website should be backed up on a regular basis in the event that something goes wrong and the site needs to be rebuilt or reinstalled. Backup is required for two website elements:
- the content including text, images, videos, audios, etc. needs backup at least once per quarter.
5. Utilize advanced features
Website technology is rapidly changing. Because of the amount of traffic that social media may bring your way, having tools on your site that connect with it has grown increasingly crucial in recent years. Another fast-moving sector is online security. You will need to invest in an SSL certificate to secure your site, which will encrypt conversations and convince consumers that their personal information is safe with you.
6. Pay attention to user interference
Your company’s perspective is reflected in the public eye through your website. Because consumers frequently investigate a company’s website and social media sites before taking further action, it will often be the first impression a potential new client gets of your organization.
Keeping your website’s content up to date and ensuring there are no broken links keeps your customers interested and prevents them from becoming frustrated and going to a competitor’s website that is better maintained. That’s why it’s crucial that your website, as an extension of your business, satisfies the viewer’s expectations! A poorly functioning website may be detrimental to your business and the image you want to present to prospective new clients as well as current clients and customers. Examine the appearance and feel of your website on a regular basis and update it to reflect your company’s image.
The factors you need to consider are:
- Broken links and page speed, excessive site downtime, slow-loading pages, and broken links are all examples of this. You may rectify small alterations in these areas through regular website maintenance before they become dramatic.
- Errors with the page not being found (404 errors) are another vital issue. When a browser or search engine attempts to locate a page but is unable to do so, a 404 error is issued. It gives the user a negative impression.
- There are linguistic and spelling mistakes. These should be fixed as soon as possible, ideally before a client notices problems.
7. Mobile Access
The only devices consumers used to see your website were bulky desktop PCs at the start of web design. Then came laptop computers. Mobile browsing revolutionized the industry, and usability on a variety of screen sizes became a top focus. Many people use tablets to access websites. Web designers encounter a new challenge with each new technological advancement. Website upkeep offers your company an online presence that will last as the internet evolves.
Is WordPress maintenance worth it?
You be the judge, but we’ve provided a strong case for making sure that maintaining your site is a priority. The points we discussed are the major advantages of WordPress maintenance.
WordPress maintenance is a necessary part of having WordPress website and can affect your site’s rankings, accessibility and user experience. If you’re site breaks due to an update, check here to know more about best WordPress customization service.