Integrating Social Media into a Business App Can Sky Rocket Online Sales
Harness the power of your target consumer by integrating social media with a business app for improved communication, exposure and sales.
The Importance of Integrating Social Media Into Business Apps
People are social by nature, and thanks to the internet, that fact is more pervasive than ever. For business, social media has become somewhat of a marketing conundrum. How do we utilize a system mainly engineered for leisurely social activity predominately populated by jokes and cat pictures to improve productivity? It’s a challenge that even the best marketers will tell you isn’t always easy.
With more than 50 million businesses having a Facebook page, it’s definitely showing results for someone for the trend to continue.
However, the fact remains, if you’re developing a mobile app for business, it’s in your best interest to make it social.
Why? Let’s take a look at why the social aspect of business app development is critical to marketing.
1. Your App Can Have a Structured Login
Being able to login to an app through an existing social media profile is a huge time saver, especially for busy business types that have too many logins to deal with. It’s far easier to login to a new service with a login like Linkedin or Google than to use your email and create a new password. It’s also beneficial, as if you have Two-Factor Authentication on Google, you’ll be secure in knowing that your details will be kept safe regardless of where you login.
2. Growing Your App’s Reach and Exposure Through Sharing
Even if they’re more business oriented, users still want to be able to share. Whether it’s interesting news in their industry, helpful and motivational findings, or their career successes, having the ability to share is crucial. For your business app, having sharing built in could make the difference between hitting or missing your growth targets.
With each and every share, the fact that it’s being spread from your app could trigger a new user to sign up to your platform. With the share going viral, the likelihood explodes exponentially. You might also think that just allowing the bigger networks like Facebook, Twitter and Linkedin will be good enough for your app, but don’t stop there. While other smaller social networks aren’t nearly as large, you can’t discount what smaller networks can do you for your exposure overall.
3. Each Social Media Integration Improves Your Perception
Users like to feel confident when using your business app. When you as a developer have integrated with services like Linkedin, Facebook, and Google, it gives an assurance that you’re on the up and up. If your permissions are clear and upfront when requested by those services, it builds an expectation that your app will perform adequately. Apps that try to harm users are typically weeded out and removed from marketplaces promptly, and this is true for social networks and their integrations.
Utilizing Social Channels to Promote Your Business
Looking for a channel to Promote your Business? Social Media is the Perfect Platform!
Managing any type of business requires skills in business as well as proper networking. Anything and everything that we need today can be found on the internet. However, it is crucial that as a business you communicate effectively with your audience and provide reason for them to stay in your online network.
For this purpose, social media platforms are beneficial to businesses actively marketing in these channels by integrating them into a business app that effectively funnels users into active customers.
What is a social media promotion campaign?
There are a number of different social media platforms which are very popular today, and all of them are primarily meant for staying in touch with your friends and family all over the world. Facebook, Instagram, Twitter, Tumblr, Pinterest are some of the most popular platforms, and each of them has their own features and concepts, but the priority is the same, connecting people from all over the world. There are billions of people who access the social media platforms round the clock, and you would be able to get the information about the latest news across the globe from these platforms. Observing the potential and the traffic that such sites draw, professionals in digital marketing see social media as a very potent ground for business promotion. With the help of the features of the platforms, you can design a business campaign to connect and reach out to more and more people who are likely to be interested in your products.
Benefits of social media campaigns
There are several significant advantages of the social media campaigns which is a major reason why more and more people are opting for them in the business world. For example apparel and fashion accessory businesses experience massive reach and growth through, social media marketing. Platforms like Facebook and Instagram allow the users to share images and videos and even come live and this is a great way to share with the world what you have for them. The first and foremost benefits that you can enjoy from social media promotion are that you would be able to grab the attention of clients on an international level and it is not country-specific. There is already a massive amount of traffic on these websites, and with the right campaign, you can make sure that a significant number of people are getting converted into your clients.
Promoting Apparel with Instagram
Apparel brands and startup particularly look towards Instagram campaigns. Since it is an image-oriented platform and a number of people access it solely for the image contents which are available from a different genre, it is a great place to showcase the type of products that you have. You can simply upload the images of your products with a description and details of it in the caption section along with the information about how to contact you regarding buying the products or the link of the website for your business.
There are various intricacies of Instagram campaigns, and it is vital that you are using the hashtags judiciously in such situation to ensure that they are trending and people are able to find your posts by using these hashtags. The captions used should be well thought out. You can also upload the scenes videos to grow the interest of the prospective clients on your brand. Notify your followers about the latest sales and discounts available on your business website through Instagram and also update the bio with the relevant link manually. When you do all these properly you can drive a significant amount of clients to your business website through Instagram. Professional help from digital markers is a great way to do all this in a more organized manner.
Getting professional help
One can easily opt for professional help to manage their social media campaign. While it seems easy enough to handle the different aspects of social media campaigns but on the long run it is very time consuming, and when you have other aspects of the business to handle, it is better to opt for professional help in this matter to manage the campaign in a more synchronized manner. There is a number of digital marketing agencies such as Eterpro SEO that focus on social media as a primary source of revenue for their customers.
There are many ways to further promote your business app and many paths you can take in growing its exposure. As social media continues to grow and mature, it’s more than likely that the ways to utilize it will increase as well.
To a number of the business owner, the various intricacies of digital marketing are often confusing. Here we are have provided some of the basic factors that you should understand about digital marketing to make sure that you are able to reap the maximum benefits through them.
Be on the lookout for these changes and more for your app’s success in the long run.