Increasing Organic Traffic – Everything You Need to Know
Increasing organic traffic means improving organic search rankings to drive more highly qualified traffic, and this post covers what you should focus on.
When you deploy a website, the only thought playing at the back of your mind is securing relevant, dedicated, and high-quality organic traffic.
Why?
Because increasing organic traffic is exactly what you need to drive sales and generate revenue.
Increasing organic traffic improves your site’s search engine ranking, consequently resulting in better visibility online.
Better rankings plus improved brand visibility equals a steady flow of ready to convert leads.
To turbocharge your site’s traffic drawing potential, you need to strategically implement few laser-targeted steps for amazing results.
1) Focus on Creating Engaging Content
To motivate people to visit your site even once, you need to be bringing relevant content that offers solutions to common problems your audience shares. The content should be compelling in the sense that information can be understood easily and in the least time-consuming manner.
If your site is not receiving regular traffic, here is what you can do with your content plan to boost the number of incoming users:
- Embed a short and relevant video introducing your services on the landing page.
- Replace plain text with interesting infographics wherein the desired information would be systematically presented in a visually appealing manner.
- Put editorials in a personal tone to showcase your empathy for visitors’ problems.
- Walk your audiences through the service/product usage process with step by step instructions so that they can see the goal of visiting your site being achieved.
- Interview of niche experts can be broadcasted on podcasts with blog post transcribes for ease of comprehension.
- Place humorous memes which visitors can share on social media.
- Have a dedicated resource section with downloadable ebooks etc.
- Make it a point to include product/service reviews to highlight your brand’s acceptance level among users.
- Present information in lists so that readers can scan through it.
- Promote discussions by posting online polls.
- Have space for publishing guest posts.
- Place links to other sites whose resources can prove helpful to visitors.
- Emerging trends in the niche sector should be highlighted to showcase that you stay updated.
- If your core offering is service, case studies can be included to show your expertise and how you can uniquely help clients out.
- Virtual classes or online tutorials can also be placed to inspire visitors to come back repeatedly.
2) Research and Deploy High Converting Long and Short Tail Keywords
When trying to rank broadly and deeply for niche related search queries in Google, Bing etc., you have to optimize your site’s content with focused keywords.
Do extensive research into keywords that are commonly used for searching niche services and include them in the right density in your blog posts and the site’s content.
Long tail keywords must be included as ranking for them is easier.
Google usually looks for the presence of keywords in the site’s metadata and the first paragraph of content.
Typically, your site will secure better ranking if the keywords you choose resonate directly with the users’ queries.
There are plenty of great keyword tools to help you.
Image titles, descriptions and ALT texts should also be keyword optimized. Also, never overdo keyword insertion.
Example: If you run an animation studio, the common keywords that prospects would search for can be ‘animation studios in my area’, ‘find animation companies’, ‘video production companies’ etc. You can also search for keywords that are geography specific to better execute local SEO. Google keyword tool and other applications can help you get insights into relevant keywords that you should consider.
Never underestimate internal links.
The more content you publish, the deeper your site’s internal links will become. A robust internal linking structure is a huge benefit to your readers and search engines; allowing them to discover more useful articles causing them to spend more time on your site.
3) Promote Your Brand as a Niche Authority
Customers like brands.
Yes, it is that simple.
You too can develop your brand and build your community by posting on popular authority sites that share your niche.
Alexander Fernandez talks about how;
many businesses focus on positioning their businesses prominently in search listings in too much of a ‘general manner’, for which the returns would be vastly below average. In SEO today, creating a strategy based around the brand identity of your business is essential.
When building your community, why start from scratch?
Strategically contributing to similarly themed sites that already have an established community would help your brand gain recognition more quickly. This type of contributing will also get your site high-quality backlinks.
Example: If you are running a coffee business, you can choose to post on blogs of popular companies like Nestle, Tata etc. Your posts must be interesting, informative and gripping.
4) Eliminate Low-Quality Backlinks
Ideally, we all want high quality backlinks only.
Unfortunately, no matter how good your site is, chances are some of those backlinks will be irrelevant or spammy.
Analyze each link to segregate the low-quality ones for disavowing. Retaining them would cause organic traffic to dwindle and may attract penalties from search engines.
There’s a plethora of online software that can help you find, tag and remove bad links effectively.
Then reach out to webmasters and ask them to remove the bad backlinks.
For a more detailed approach to identifying and eliminating bad backlinks, click here.
5) Blog Consistently
Chances are your customers have a LOT of questions, many of them will probably be very similar.
The best way to address your customers’ pain points is through blog posts.
The posts must have a personal approach and should effectively offer remedies to common problems experienced by niche users.
If increasing organic traffic is important to you, then blogging should be as well.
If you’re using WordPress, make sure to use the Yoast SEO plugin to help you trouble-shoot and sort out any content issues prior to publishing.
Additionally, make sure to always post replies to your reader’s comments.
If you find similarity in the responses posted, publish your next blog on the common challenge faced by your readers. Interact with readers to engage them and build loyalty and you will most certainly see a steady increase in organic traffic.
6) Get Rid of Non-Performing Pages
If your brand runs multiple sites with the same theme, consolidate them into one.
Engage an SEO agency for conducting comprehensive data analytics and seo audit of your site.
This will help in the identification of weak pages which have no outbound links, are receiving zero traffic and consequently are choking the conversion potential.
Such pages distract visitors and compel them to leave the site for better alternatives. Consequently, this brings your overall SERP performance down.
Eliminate these pages ASAP to get more leads.
For instance, a site with 10 pages may have 9 pages whose content has been organized around targeted keywords and are also ranking high on the search index. But, the 10th page, which carries trivial information which is of no use to visitors, may compromise the site’s potential if visitors are frequently getting directed to that page. If you eliminate these page you will see a solid improvement in your site’s performance.
Closing thoughts
Your site can get an avalanche of relevant and converting traffic if you adhere to the tips discussed above.
Apart from this, stay focused on your brand and your customer. The bottom line is that you have to present your brand in a compelling manner before your online audience to start enjoying a continuous flow of high-quality organic traffic.
