How To Structure Your Digital Marketing Team (Infographic)

For many small businesses, structuring your digital marketing team is a massive struggle — reference this infographic to help you sort out your team.

how to structure your digital marketing team

Taking your first steps into the world of digital marketing can mean two things: hiring an agency to work with or rolling up your sleeves and forming your own team.


Having an in-house team can make it easier to execute your brand’s vision in marketing campaigns, which is why you must find the optimal way to structure your digital marketing team.


The three most common team structures are Centralized/Center of Excellence, Divisional, and Hub and Spoke. While the Centralized structure is more apt for organizations that can’t support having an analytics team at every division, the Divisional and Hub and Spoke are built to allow collaboration between divisions.


Considering your priorities, resources, and organizational structure, your digital marketing team should fit in perfectly to maximize productivity.


With the structure down, it’s also vital that you fill all the critical roles that ensure your digital marketing team can cover all your needs. These critical roles cover the various aspects of digital marketing disciplines, namely SEO optimization services, Search Advertising, Content Marketing, Social Media Marketing, Display Advertising, Email Marketing, and Mobile Marketing.


A digital marketing team can reach its full potential with the following roles:


  • Project/Digital Marketing Manager
  • Creative Director/Graphic Designer
  • Front-and Back-end Web Developers
  • Digital Marketing Analyst
  • Digital Marketing Strategist
  • SEO Manager/Specialist
  • Search Advertising Specialist
  • Display Advertising Specialist
  • Social Media Manager/Specialist
  • UX/UI Designer
  • Writer
  • Email Marketer
  • Content Marketing Specialist/Strategist


Of course, any major organization restructuring to accommodate a digital marketing team could run into possible challenges. Things like limited budget and resources, getting the buy-in from upper management and C-level officers, and bridging various customer experiences and concerns can be causes for hesitation.


However, these are growing pains that you have to experience to keep up with the latest marketing strategies and stay ahead of the competitors.

Now that you’re convinced, here’s an awesome infographic from the team at Spiralytics that delves more insight into the different structures for your digital marketing team, as well as the 13 critical roles that every successful digital marketing team needs.