If you’re a business focused on brand building, you will certainly want to know how to market your business using Instagram as it’s social nature is a thriving hub for the intangible business marketing aspects such as buyer loyalty, brand equity, and user value.
Facebook may hold the title of being the world’s most popular social media network, but that doesn’t mean it’s the only one out there. Instagram has become particularly popular in recent years, focusing on its photo-sharing features to differentiate itself from the rest.
Instagram combines two of the most powerful forces in the social technology market—mobile and photo sharing—to create a platform that truly offers a unique value proposition. Brands with an Instagram presence can take advantage of that intersection where users are focusing their attention. ~Constant Contact.
As a business owner, you can use Instagram to promote your brand just like Instagram heroes like StumpTownCoffee. Here’s how.
See What Other Brands are Doing
If you haven’t done so already, spend a few minutes browsing around some of the popular brand pages on Instagram. Coca-Cola is one of the leading brands on Instagram, with more than 765,000 followers and 430 posts. The popular beverage maker frequently posts pictures of its products, as well as graphics. It’s done in a manner that strikes a visceral reaction among users, which is probably why Coca-Cola is such as a success on Instagram.
The Instagram Business Blog
Did you know there’s a blog on Instagram designed specifically for businesses? Known as the Instagram Business Blog (for obvious reasons), here you’ll find tips and tricks on how to promote your brand on the platform. It even provides API examples for more advanced techniques. Whether you’re a newcomer to Instagram marketing or if you’ve been doing it for years, you’ll definitely want to check out the Business Blog.
Instagram Supports Videos
It’s a common assumption that Instagram only supports images, but this isn’t necessarily true. While images are its specialty, you can also upload videos to the social media network. So, feel free to diversify your content with both images and video for a higher level of engagement. Posting videos to your account will allow you to reach a larger audience and ultimately attract more followers.
Tag Content
As with most of the leading social media networks, Instagram allows users to tag their content with #hashtags. Just prefix a relevant keyword with the #, and it will become easier for users to find. Hashtags are a simple yet effective way to increase the visibility of your posts, which is why it’s a good idea to add at least 2-3 hashtags to each post you make.
Completing Your Profile
Instagram supports profile 150×150 profile pics, but you should also include a short biography about your brand and what it does. The more information you include in your profile, the better.
