How to Grow Your Business with Creative Instagram Ads
Do you want more brand visibility and awareness? Want to boost your overall conversion rate? Here is how you can leverage Instagram ads to grow your business.
Within a short period, Instagram has rapidly grown to be a platform that has outpaced its parent company, Facebook. As of now, the platform boasts over one billion active users every month.
Also, it’s much more than a photo-sharing network.
It is a powerful platform for brands that want to grow online. One of the best ways to promote your products on Instagram is through Instagram ads.
But what makes Instagram ads a good option?
For starters, Instagram’s advertising audience continues to grow at a rate of one million new users per day.
Image via DataReportal
Another survey also found that Instagram users are eager to hear from brands and see their ads on the platform. 64% of Instagram users are open to seeing brands that advertise on TV communicate on the platform.
Over 200 million users visit a business profile daily, while businesses take up a third of the most viewed Stories.
Image via Instagram
Using Instagram ads can, therefore, help your brand reinforce your message and boost your reach.
But how do you use Instagram ads for growth? In this post, we look at various ways to leverage creative Instagram ads to grow your business.
Instagram Ads: Best Practices That You Should Know
Before we get to the tactics, the following are some of the things you should keep in mind to create engaging Instagram ads:
Add personality: Your ads should not be too focused on aggressively selling your products. Instead, incorporate memes, videos, stories, cool images, etc. to highlight what your brand stands for.
Ensure relevance: Know who your target audience is so that you can create ads that will resonate with them. Address their pain points and queries in your Instagram ads.
Use high-quality visuals: Instagram is a highly visual platform. Whether you choose to use images or videos in Instagram ads, make sure they are all high-quality visuals. That is a great way to captivate your audience.
Use text wisely: Avoid using too much text in your Instagram ads. It can be distracting. Also, make sure your text color and font are easily readable.
Add effective calls-to-action: With Instagram ads, your ultimate goal is likely to drive conversions or redirect traffic to your site. Make it clear what you want your audience to do via an effective call-to-action.
Here’s How You Can Leverage Instagram Ads to Grow Your Business
Now that you know the requirements for making creative Instagram ads, check out the top tactics you can use to grow your business:
1. Use Relevant Hashtags
Hashtags enable you to increase your visibility and reach out to a targeted audience. Even users who don’t follow your Instagram account can see your posts if they search for a hashtag that you’ve used.
However, it’s important to use the right hashtags. If you use something generic like “travel” or “food,” your ad is likely to get lost in a sea of other Instagram posts.
So, how do you find the right hashtags for your Instagram ads?
The easiest way is to use a specialized tool that will give you a list of the most popular hashtags that are relevant to your brand.
Alternatively, you can also use a branded hashtag to boost your brand awareness. If you promote a social cause or are working on a brand campaign, you can craft specific hashtags for them as well.
For instance, Vogue Eyewear collaborated with actress, Millie Bobby Brown, for a promotional campaign. They used the hashtag, “MBBxVogueEyewear.”
Image via Instagram
2. Give a Quick Tutorial
Instagram ads, especially video ones, give you a short window to give your audience a quick tutorial of your product. This way, you can boost your brand awareness and educate your audience about what you have to offer.
There is a catch though. You can’t go into the details since you are only creating an ad. So you’ll have to put some effort into writing a concise script and designing eye-catching visuals.
Digital product company, Great Simple, created a simple tutorial on creating wireframes for a website on their software program in this Instagram video ad:
Image via Adespresso
3. Run a Contest or a Giveaway
Giveaways and contests are one of the most popular ways to get new followers and attract more engagement. After all, everyone loves getting a freebie. To further amplify your contest, you can promote it through an Instagram ad.
It’s definitely a recommended strategy if your campaign goal is to increase your follower count and boost your brand awareness.
Canadian clothing brand, Ruy, used this strategy to promote their giveaway through an Instagram Story. As you can see, they even used a campaign hashtag to further boost their brand awareness.
Image via Wordstream
4. Leverage Influencer Collaborations
In 2019, Instagram rolled out a new feature — branded content ads. It enabled brands to promote branded posts created by influencers as Instagram Story Ads and in the feed.
This opened up many possibilities for marketing. Because of this update, brands can scale their posts beyond an influencer’s audience. They can use Instagram’s targeting features and even measure the performance within the ad platform.
In a nutshell, you can leverage influencer marketing along with Instagram ads. With this strategy, you get the best of both worlds.
Image via Instagram
Just make sure you pick a strategic partner for your campaign. Ideally, someone with the same values and target audience will help you reach your goals.
Are You Ready to Grow Your Business with Instagram Ads?
Because of its broad reach, Instagram is currently one of the best social media platforms to advertise on. But the catch is that all brands are vying for their target audience’s attention on Instagram. If you want to stand out, you need to make ads that are super engaging.
With the right tactics, you can boost your reach, get more qualified reach, and boost your engagement rate with Instagram ads. To grow your brand, you should use a combination of the above-mentioned strategies strategically.
Got any questions about any of the Instagram ad tactics mentioned above? Share your concerns below, and we can help you implement them in your campaigns.