How to Create Endless Blog Post Ideas for Content Marketing
The whole purpose of content marketing is to engage your audience, but trying to create endless blog post ideas that are truly worthy of publishing is a hurdle we all run into.
There’s no shortage of content online, and every marketer is looking to create their next blog post idea in time to beat the competition.
Why? Because Content marketing is considered to be one of the most effective forms of marketing today, and this statement is true for a number of reasons.
In the modern world, most markets are oversaturated, hence companies have to walk the extra mile in order to attract the customer’s attention with their advertisements. In the virtual realm, this is particularly difficult, since over 40% of internet users are admittedly using AdBlock. Over 600 million of potential target audience choose to opt for a virtual space clear of ads. This has a significant effect on the success rates of online marketing campaigns since the meticulously designed advertisements companies create in an attempt to generate more leads simply do not reach their intended destination and end up being blocked out.
The only way to overcome this problem and deliver your message to the target audience bypassing the ads blocking software is to change the form of marketing itself. This is where content marketing comes in handy. It does not explicitly promote a brand but stimulate the interest to the brand of the internet users that see it. Content marketing included the creation and sharing of online material such as text posts, videos and photos and other types of social media posts aimed at telling a story about the services and products the brand provides to its customers in a discreet, non-intrusive way.
The main goal of content marketing is to build strong brand awareness and tell a cohesive story that would be associated with the brand. Personalized content allows for higher engagement rates since by viewing personalized content customers tend to engage with the company more. In addition to that, content marketing is aimed at generating leads, and overall it is successful at fulfilling this goal, results of various research show that while costing 62% less than outbound marketing, content marketing manages to generate three times more leads and significantly higher conversion rates!
Such a profitable outcome, however, is only possible if the content posted by a company online is consistent, timely and of high quality. Sometimes, it can be difficult to produce, especially if you as a content marketing manager are experiencing a creative drought. A failure to produce a sufficient amount of high-quality content to share with your target audience can have adverse consequences as the online space is rather fluid with companies changing each other quickly. Therefore, in order to always be on top of your game, you need to look into some strategies that will help you create endless blog post ideas for contenting marketing.
Here are some of the most effective ones:
Analysis and benchmarking
The first tip in creating blog post ideas would be to look into your competition and analyze the content they post.
While you do want to have some original content for your content marketing, it does not hurt to conduct in-depth research of the stuff your competitors share with the target audience.
First of all, you could see which ideas have already been exploited and how they were perceived by the target audience. You do not want to steal your competitors’ content by posting something that looks exactly the same, ignorance is most definitely not bliss when it comes to such a highly competitive sphere as online marketing. However, if you come across something particularly successful that your competitors posted, use that idea to inspire you and adapt it for your own blog.
Moreover, if you take inspiration from your competitors, you may cross-reference their topics with the content you post and increase the number of interactions you receive from the people searching by a specific keyword.
Follow trends by following keywords
When turning to content marketing, it is essential that you know your target audience well and have put a sufficient amount of effort into creating an accurate profile of your potential customers. You need to be aware of how they interact with the internet, what interests them and what kind of content they are most likely to engage with.
If you manage to successfully identify all of the above, you will be able to predict the keywords your target audience uses most often, and incorporate those topics into your content. This will allow you to maximize search engine visibility of your blog posts and therefore make your content seen by a larger number of potential customers.
In addition to that, you should also be following online trends. If you manage to keep up with the latest events discussed online (those that would be interesting to your target audience as well as popular among masses) and promptly create and upload content related to the trending topic, you will gain a lot of attention to your brand.
One of the best ways to create content is by having a closer look into what you like and what fits your brand’s story.
One of the easiest ways of sketching out future blog posts for your content marketing is by creating mind maps. The only thing you need to have is one or two main ideas that you are interested in and want to develop. From there, you can start weaving your web of ideas by simply putting the keywords into Google and searching for related topics that could further add to the main ideas.
Continue the process until you find a relevant topic that you could potentially turn into a full-length post to fit in your grid. And the sub-topics that you have discovered in the process can be the nods for further exploration. Use them as leads to look into less obvious topics that are still in your area of relevancy.
Update your star content
Content marketing is all about regularity and idea generation. However, it does not mean that all your ideas must be brand new. If you have been using content marketing strategies for a while and created some posts that have yielded a considerable amount of positive attention from your target audience, you may reuse those.
There are different ways in which you can do that without losing the originality of the content posted. The best way would be to take the star content and update it with new information or elaborate it by breaking down the points you made in your previous post.
The benefits of using this method include the fact that this idea has already proven to be interesting and engaging to your target audience, hence the chances of them interacting with it this time too are higher than when you are risking it with some brand new content ideas.
In addition to that, you can acknowledge the fact you have already posted on this topic before, and give a nod to that post by increasing the old post’s traffic, too!
Use tools available to you
You do not necessarily have to do all the work yourself. Nowadays, a huge number of processes are automated and can be carried out easily with the use of helping tools.
Content creation is no exception to this rule. When trying to generate ideas for your blog posts, you may turn to relevant services for help.
For instance, you may use HubSpot’s Blog Topic generator to help you come up with content ideas. All you need to do is to enter up to three nouns related to your brand’s interests scope and the platform will generate a topic title for you.
Develop a template
As has been previously stated in the article, it is important to be cohesive in the content you post and create some sort of signature look that customers would immediately associate with your brand as soon as they come across one of your blog posts online.
It can be a particular style of post formatting, small details that make your content stand out, a signature color scheme or even the outlay of the text you add to your media posts. As long as it is consistent with all of your posts and your flow is good, you shall be fine.
Moreover, having some templates saved could help you if you are stuck. If you have a certain format to stick to, you may simply insert the information into the template and get a post ready.
Everyone hits a brick wall when it comes to creating content, but not to worry…
Just take a breath and review these tips to help you power through create your next great blog post idea.