How to Ace Your Marketing Presentations – Start Here
Learn how to Ace your marketing presentations by understanding the Questions that All Your Marketing Presentations Must Answer.
Modern marketers, unlike traditional marketers, are not compelled to go door-to-door, passing out brochures and fliers. Face-to-face engagement in marketing has been confined to networking events or marketing conferences on rare occasions. However, they are nevertheless needed to make a persuasive presentation to the officials.
The presentation is crucial in creating projects and marketing strategies as it has the potential to either seal the deal or undo all of your hard work. Every marketer develops a marketing strategy and works to attain the goals outlined in it. The strategy takes a lot of time and effort to establish and even more to get it approved by the management so does create presentations from scratch. Hence, relying on SlideModel for creating the presentation can save much of your time. In this way, you’ll get more time to work on your content.
However, know that management doesn’t usually let a marketer off the hook so simply. You are likely to encounter questions from the officials. Hence, for your ease, we have listed down the questions that you must incorporate in your marketing presentation to shine bright in the eyes of your officials:
1. Who is our brand’s ideal customer?
In order to answer this question, you need to review your previous and current customers. You significantly need more information than just age and gender. Start looking for characteristics that indicate a promising potential. Make a list of them, so you don’t forget them. Then keep a close eye and listen out for customers that fit that description. Hence, prepare a brief description (commonly referred to as a persona) of a typical user, much like you would for a buddy.
2. What are the values of our customers to our company?
You ought to demonstrate facts on your customer’s perceived value of your brand, besides just having an average lifetime value in your mind. For instance, you can start by presenting the record of each customer’s average money spent on your brand each year. Multiple it ten times to show your customer lifetime value over the ten years, to get an estimated average price in store. However, it might be possible that many customers might think about our brand the other way; either they believe we are worth more or a little too excited. Hence, you need to figure these values and present them in your presentation.
3. How can we find clients who fit that description the most effectively?
Start keeping track of the time you invest in multiple sales initiatives to address this question. Identify areas where you’ve been wasting time or doing activities that aren’t directly related to customer service. By doing so, you’ll get to plan wisely, maximize the amount of time you spend marketing in a highly effective manner.
4. What is the Return On Our Marketing Budget?
However, ROI isn’t the most accurate indicator of marketing’s effectiveness; you must answer this question in your presentation. Keep in mind that digging into too much information will make the answer get very complicated, so it’s better to keep it simple. Declare your total budget, how much you currently spend on advertising and promotions, and the overall impact of it on your company’s sales; that’s it.
5. What are the best ways to offer value to that customer’s life, career, or business?
To prepare this question’s answer, you must learn more about the customer’s business model and how your brand’s offering is used in the customer’s environment. Spending time with a customer who is utilizing your offering or one that is comparable to yours is the greatest method to do this.
6. Our expected sale and market share this year?
You could just give one number to address this question, but why not make the slide deck more engaging? Hence to make the most of your audience’s attention, you can consider adding something unique to the story? For instance, state the estimated sale expected this year, then further explain why you see this happening. Also, present how and at what percent you see the rise in your market share. It would help if you thought critically to answer this question and support it with facts.
7. How well do we understand our Carbon footprint?
Questions about sustainability and sourcing are more likely to be asked in companies that have previously set goals. Hence, if this is the situation in your company, measurements are probably certainly being made already. As a result, you only need to be prepared to respond with the most recent figures. Next, you need to look up customer’s experiences and how your customers feel about the subject and the company’s efforts. Then, you can utilize this subject matter to have a discussion or conversation with top management.
8. What are the Brand’s Innovation Plans?
You could respond with a long list of all the new products or variations you will be launching in the future. However, it would influence the audience more if you are better off using your time wisely and adding some understanding facts or consequences to make it more convincing.
9. How is our Distribution performing Currently?
To cover this question, either you can just list the outlets we’ve gained or lost, or an attempt to go into further details regarding effective placement improvements. But, again, that’s totally up to your convenience. For instance, you can present the list of products that resulted in greater sales currently or put forward the fact that you were recently promoted to category captain in a retail chain, etc., to make them consider your proposed marketing plan.
10. How can we communicate that value to the customer?
To address this, you can write down your value proposition and then whittle it down to something concise and to the point. Don’t exaggerate. However, keep in mind that the most important thing is to describe something of value to the buyer that they can relate to, not merely a list of your products and services.
11. What is the status of the Competitors in the market?
The answer to this question could encompass a wide range of subjects, including sales, market share, new product releases, promotions, advertising, and pricing. Due to this fact, the best you could do is simply summarize a few current metrics in contrast to two or three significant competitors in your response.
12. What makes us superior to the alternative options?
To be able to answer this question, you need to research your competitors. Look for the ways or tactics your competitors use to sell their goods or services in the industry. By doing so, you’ll get the idea of where you stand and how you can differ from your competitor to stand out. Hence, tune your message (value proposition) accordingly in order to emphasize what you do best and what your customers find most useful.
These are the most common questions that the top management might ask of the marketers. Hence, it would be great if you consider the above-discussed questions while creating your marketing presentation. We assure you that you’ll stand out, having answered all the questions in the presentation already before their inquiry.
Remember that the officials are likely looking for more than just the necessary facts; they also check to see if you have a thorough understanding of your brand. Hence, you must be fully prepared beforehand to encounter them effectively.