8 Reasons SEO is Important for Your Business
How do you search for businesses? Exactly! Here are 8 more reasons SEO is important for any business that offers services or products.
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Have you ever Googled your business and couldn’t find it?
Maybe you tried to search for your specific product or service only to find your website buried in search engine results pages (SERPs). If you’re having trouble finding your business online, then the odds are you do not have strong search engine optimization (SEO) and should consider improving it as soon as possible.
SEO helps increase traffic to your website through organic search engine results. It’s not only a necessity for businesses who want to be found online, but it’s one of the best investments you can make for a long-term impact on traffic and sales.
There are a lot of reasons SEO is important for any business, but here are 8 of the top reasons you should be paying attention to:
1. It’s Proven Effective
SEO isn’t just a marketing strategy that includes guesswork like ads. SEO works.
Every day, more people use search engines to find businesses, products, services, and answers to questions. Without a good SEO strategy, you’re risking losing valuable traffic and leads.
The more traffic you get to your website, the more leads you’ll have, and more leads typically mean more sales.
2. Mobile Devices Have Taken Over
People use search engines on their phones more than they do on their desktops. Now, people can search for something they need, whenever they need it, find it within seconds, and make a purchase from their mobile devices. Having your business show up at the top of search results allows you to beat out your competition.
It’s important to note that rankings across Google for desktop are different than they are for mobile. This is because, on a desktop, there is more space for results to show up, whereas, on a mobile phone, you can only see about 2-3 results before you have to scroll. This makes SEO more important than ever. Ranking number 5 on Google just won’t do it for you anymore since everyone is using their phone.
3. More Exposure and Credibility
Most people research before they decide to purchase a product. That’s because they know that there are likely tons of products available to them, and they’re all pretty similar. The easiest way to do research is to use Google.
While the first results you see on Google are ads, many people have been subconsciously trained to look past those ads and at the actual organic search results. People do prefer to find your business when it is organically displayed.
With the right SEO strategy, you can increase the likelihood of having your business displayed on the first page of search engines so that you can increase your website traffic.
4. Your Competition is Doing It
No, you shouldn’t jump off a bridge just because your friends are. However, you should invest in SEO because your competition is. SEO isn’t new, and many companies have been doing SEO for years, which is why they’re in first place on result pages for their target keywords. Luckily, that doesn’t mean it’s too late for your business to start doing SEO. It’s never too late to start doing SEO.
5. Google Is Here to Stay
We don’t see a future where people stop using Google to research products and services, which means that SEO is here to stay as well. As long as search engines like Google and Bing exist, so will SEO.
6. Improves User Experience
Ranking well in SERPs is just one aspect of SEO. User experience also impacts how well your site ranks and can affect your conversion rates. Google is smarter than many people realize, and it knows when your website offers a good user experience or a poor one. A positive user experience is non-negotiable when it comes to the success of your website.
Some factors that impact your website’s user experience are;
Useful and valuable content
The content on your website should satisfy the intent of the user. For example, if someone is looking for an employee background check service, they’ll want to see websites like ShareAble for Hires that provide the exact service they’re looking for.
Easy to Use and Navigate
If your website users can’t find anything they’re looking for on your website, then they’ll have a poor user experience. Good user experience means that your customers can find the products and easily navigate your web pages.
Credibility
Good user experience means developing trust. You want your website to be credible to its audience.
7. Increased Traffic and Conversions for Local Businesses
Local search can help SMBs succeed by helping them compete with big-box retailers and the tons of competition out there. Local SEO optimizes a business’ presence online so that web pages will be displayed by search engines when users search by location. For example, if you run a doggy daycare in Ohio, people might search for “Dog Daycare Dayton” to find you because they want something local.
8. It’s Cheaper Than Paid Advertising
Depending on your industry, you could be spending upwards of ten thousand dollars a month on paid advertising like search ads, display ads, and social media ads. If you don’t have an SEO strategy in place, you’ll need to rely on these ads every month for the rest of your business’s life to continue bringing in sales.
SEO, however, is a more long-term solution. Once you’ve made it to the number one position for your keyword, all you have to do is keep it. This is easier said than done though because you have hundreds if not thousands of businesses gunning for that top spot. Hiring an SEO agency to take care of this for you can be cheaper than doing paid ads, and you’ll likely get better results.
Final Thoughts
Ultimately, there are a plethora of reasons SEO is important for any business, and absolutely no reason not to do it for you own. No matter where someone is in the sales funnel, you can use SEO to bring them to your website and help them decide to make a purchase. SEO isn’t easy, though. If you want the best results, we recommend working with a reputable SEO agency.
