9 Innovative Ideas To Grow Your Business
Beyond marketing what can you do to grow your business? Here are 9 innovative ideas to grow your business more efficiently.
When you run a business, it’s very important to innovate as much as possible if you want to stay ahead of the competition.
This can be difficult when you are in a crowded field with many other businesses that are trying to succeed in the same industries as you. That’s why you should be creating an innovation platform in your business to throw around ideas that will help your business to grow. The tricky part can be knowing the different ideas that you can implement to properly be a success. Whether you are a CEO or are working as a change consultant within a business, read this article in order to get a complete overview.
Move to the Cloud
If you want your business to manage its data in a smart and safe way, then it’s important to join many companies across the world that are moving to the cloud. Moving to the cloud allows your business to be more agile as well as create a great backup that allows you to move data and act like a company that is in the 21st century.
If you are choosing to move to the cloud, then you should definitely be working with a company that has a great track record of helping businesses make that transition. That’s why it’s definitely recommended to check out the amazing services available at www.avepoint.com.
Invest in Multi-Media Content
When you want to promote your business, you have to make sure that your marketing plan is up-to-date with the modern world. This is why your content strategy needs to embrace lots of different media in order to be a success. Think about strategies such as:
- Creating forums that allow people to contribute to your website.
- Investing in long-form podcasts (touted as the next big development that allows you to discuss your ideas in more depth).
- Videos that can make what you offer appeal to a younger generation.
Expand Your Social Media Offerings
When you want to make sure that your business appeals to a wide demographic, it is important to make sure that you are running across a wide variety of different social media platforms. Simply put, you want to make sure that your content is across all five of the major social media platforms, including Tik Tok, Facebook, Twitter, Instagram, and LinkedIn. It’s worth also bearing in mind the ways in which you have to change your content to appeal to the different types of people that use each platform.
Hire Outside What You Know
Simply put, your business is only ever going to be as innovative as the people that you hire to work there. One of the biggest mistakes that you can make is only hiring people who you know or who look like you. Instead, innovation can come from completely transforming the way that you hire people. This is so you can get people from all different walks of life who can see new and exciting ways to change the way your business does its work and reaches out to people.
Interact With Your Users
These days, customers want personalization — the idea that when they are talking to a business, they are actually the only people that matter. There are a whole host of ways to make sure that you are making your customers feel special, but it boils down to one key facet: interaction.
You can create a whole host of interactive tools to give your users a say in the business process:
For example, you can allow them to text or message one of your representatives, you can create a live chat agent bot on your website, or you can use more targeted marketing across your social media sites. By being more interactive, it is likely that your business will retain more customers as a result.
Create a Newsletter
As the recent meteoric rise of newsletters has shown, people want to receive their information in a new and exciting way, namely by receiving updates in the form of an email. You can create newsletters relatively cheaply by signing up for third-party providers and have people subscribe on your website. It’s pretty easy to create a newsletter, too — just make sure to keep them short, informative, and personalized, so people will want to keep reading what you have to offer. Once you have set up a solid subscriber base, then you will have a first-line of attack ready and waiting when you want to push a new product.
More and more people than ever are surfing the internet not on their laptops but on their mobile and tablet devices. This is why it is so important to make sure that you have optimized your website so that it looks as good on mobile as it does on a normal browser. By doing this, you will be likely to communicate in a much better fashion with a younger and more mobile-savvy demographic.
Respond to Online Reviews
No matter what you do, your business is likely to get bad reviews online. This is a natural part of dealing with the public sphere, with too many being bad for your business. You cannot control these reactions, but what you can control is your own reaction to them. This is why it is a tremendous idea to try and respond to as many reviews as possible. This way, you will signal to potential customers that even if your business model is not perfect, you are still a business that cares about people’s reactions and will strive to do as much as it can to change that opinion in the future.
Create a Non-Profit Wing
If you have the means to do so, one way to make your business seem more ethical and attract more customers, as a result, is by creating a non-profit wing, investing a certain amount of your profits into charitable enterprises. Not only is this good for the world as a whole, but it also helps to establish your business’s reputation as one that cares about people and their well-being.
You may have noticed that a lot of these ideas to grow your business are rooted in communication with your customers. It’s a good rule of thumb to consider how your investments, technology and tools improve your customers experience if you want your business to grow successfuly.