How to Engage the Viewer & Generate Traffic From Your YouTube Ad

Struggling to Generate Traffic From Your YouTube Video AD? Here’s How To Capture The Viewer’s Attention in the First 5 Seconds

Generate Traffic From Your YouTube Ad

Image Source: YouTube Video Ads

Thanks to the devices we rely on so much, the attention span of the modern-day consumer is tremendously reduced. They’re short and disinterested. Gnats and goldfish are common equivalents. 

 

Satya Nadella, the CEO of Microsoft puts it this way:

 

“We are moving from a world where computing power was scarce to a place where it now is almost limitless, and where the true scarce commodity is increasingly human attention.” 

 

This disheartening fact is actively working against every existing and future marketing strategy, whether written, creative, or video. 

 

So what does this mean for video marketers

 

Immediately captivating a viewer’s attention within the first few seconds of a video ad is critical in order to prevent them from pressing the “skip ad” button.

 

In a report produced by Facebook, they found that 65% of users who watched the first three seconds of a video ty