Facebook Live Tips on How to Increase Customer Engagement
Many businesses struggle to use social media to increase customer engagement, but here are some Facebook Live Tips to help you rock social engagement.
How to Increase Customer Engagement: Facebook Live vs. Uploaded Video
Customer loyalty is vital to the success of your business.
The truth is, over time, brand loyal customers will spend 67% more than new customers.
So, as a business owner, you need to tap into the right resources to create brand loyal customers.
Currently there is no better way to do that than by making use of Facebook Live.
It’s no secret that brand loyalty hinges on customer engagement.
Video is quickly becoming one of the most effective tools to foster those necessary relationships with customers to keep them devoted to your business.
Two of the best ways to use video to your advantage are Facebook Live and uploading videos to Facebook that have already been shot and, in most cases, edited.
Which format will produce more engagement?
Well, that depends on your engagement goals (how you define engagement) and where your audience is already.
Below you can see the advantages of both formats with some great Facebook Live Tips and tips to make the most of uploaded videos too.
What is Facebook Live?
Facebook Live is a feature of Facebook that allows you to stream live video up to 30 minutes in length. If you’ve ever used Twitch, this is very similar.
However, Facebook Live is catered to the Facebook audience- streams.
And, these streams will show up in the timelines of your followers not only when you are live but also after you are done streaming. You just have to choose to upload the video once a stream has finished.
Why Use Facebook Live
Facebook live, and live streams in general, get more “reactions,” including likes and comments.
Further, these videos are watched an average of 3x longer than non-live videos posted to Facebook by the average Facebook user.
In addition, Facebook Live offers you a great opportunity for engagement.
While you are live and viewers are commenting, you can refer to what they are commenting on during your live broadcast. This type of ‘real-time’ interaction helps customers connect with your brand.
You can also do a lot of creative live broadcasts to invite customers into your business.
Dunkin Donuts is a great example of a company taking full advantage of Facebook Live’s potential for engagement.
On National Donut day, the donut giant took customers on a tour of how donuts are made. During their Facebook Live segment, they offered a free donut with a purchase of a drink to celebrate National Donut Day.
This one gesture during a live video helped customers feel appreciated, and it put Dunkin Donuts at the top of the pack when it comes to Facebook Live marketing.
If you’re looking for tips to get more likes on Facebook, this is one of them: use Facebook Live. It does give you more exposure while the video is live and takes relatively little effort to put together.
Tips for Increasing Engagement with Facebook Live
Make the most of every broadcast by following these simple tips for getting more likes on Facebook with live video.
- Make a Several Announcements Pre-Broadcast – A live stream will have a much bigger audience if you tell people when it’s happening ahead of time.
- Stick to a Script – Know what you want to cover ahead of time. Some improvisation is good, but a script will keep people engaged and allow you to get through what you need to in the time allotted.
- Watch Your Timing – When you host a live stream can be critical to its success. When would your audience have time to watch?
- Don’t Forget About New Viewers – If you’re giving a longer live stream presentation, review what you’re doing at least once. As it is a live stream, some people are going to join midway through.
- Engage with Your Audience – Answer comments and questions live whenever possible. Show your audience you are listening.
What Is an Uploaded Video?
An uploaded video is, simply, a video that has been pre-recorded and is then uploaded. It’s not a live stream, though it could be the product of one. In any case, this is a video of something that has already happened. In most cases, it is also edited and may contain several different shots or recordings all in one video.
Why Upload Video
The main advantages of uploaded videos are in post-production and the ability to connect different shots and recordings together. While this can be done after a live stream or Facebook Live session, or those sessions can be incorporated into future videos, they still tend to have a “live stream” feel.
Tips for Increasing Engagement with Uploaded Video
The best tips for creating a more engaging direct-upload video are below.
- Edit, Edit, Edit – Well edited videos are tighter, contain more actionable content, and allow mistakes to be corrected before the video is shown to an audience.
- Upload Everywhere – An uploaded video can be used on your website, every social media outlet that accepts video, and even other sites. The more you post, the more people have the opportunity to see it.
- Link to It – Linking to a website that’s hosting your video, outside of social media, can help create the kind of engagement that leads to conversions and action rather than just social media interaction.
Which Format is Better: Facebook Live or Uploaded Video?
The answer is, of course, it depends on who your audience is and what result you want to achieve.
For most intents and purposes, however, unless live streams make up a large part of your business identity, pre-recorded and uploaded videos will get you more views overall. Though, they may produce fewer comments and social media “reactions.”
In short, if you’re looking for social media “engagement” and social proof, live may be the better way to go.
But if you want more marketing reach and a video that is more likely to be shared and viewed long after the live stream is over, then uploaded video is the way to go.
The caveat here is that a well thought out live stream, one that follows a set plan and has been practiced, can also be used as an uploaded video, allowing you to get every benefit in one go.