6 Tips for Choosing The Right Website Builder Online

When You Don’t Want to Hire an Agency, here are 6 Things to Consider When Choosing a Website Builder for Your Marketing Strategy

Choosing a Website Builder

Source: Pixabay


Businesses need a professional website. It is crucial in reaching out to more audiences and enhancing your marketing strategy, but is it necessary to hire a professional web design agency?


The short answer is NO.


There’s a lot of online technology that makes it pretty easy for startups to create, launch and manage a website. Figuring out where to start can be overwhelming; it would be good to keep in mind some things like;

• platform limitations
• mobile responsiveness
• and your business needs


Web design can be complicated, but if you’re needs starting out are simple, perhaps an online website builder is the perfect fit for you.


There certainly are some pluses. You do not have to learn web coding or understand complex web design principles. Many online website builders, will help you start creating a new website easily. 


Web builders provide features and templates based on the best web design practices. Now, there are several website builders to choose from. So, how can you ensure that you are choosing the right one? You definitely need a guide for this!


Here’s a list of things you need to consider in choosing the right website builder.

6 Considerations in Choosing an Online Website Builder

If you are one of those who put off having a website because you do not know where to begin, here’s the starting line.

1. Figure Out the Cost: How Far Can Your Budget Go?

The first consideration in looking for a website builder is your budget.

Some business owners shy away from the benefits of having a website because of two things. First, they find website building so complicated that they cannot do it themselves. Second, hiring a website designer is expensive for them. Thus, if you are conscious of how much website building will cost, budget is the first to consider.


Ask yourself– how much can I spend on my website? Most website builders offer their features starting at $5 up to $40 per month. But what if their prices don’t work with your budget? What if you are managing a non-profit organization and you are a little tight with your budget? You can use a non-profit website builder.


Your non-profit organization needs a builder that enables you to market without budget strains. Add event calendars, resource libraries, and call-to-actions of your non-profit organization. A good website builder is equipped with features, integrations, and functionality that encourages visitors to take action.


Thus, carefully choose the website builder. Ensure that it provides everything you need and will make it convenient for your target audience.

web design budget

Source: Pixabay

2. Website Builder Features: Does it Offer SEO Features?

The goal of having a business website is to enhance your marketing strategy to reach more audiences. But, a website is not the only thing to have. You need to implement SEO features during the web design process. Search engine optimization is essential in reaching a wider audience.


Thus, it is crucial to choose a website builder that is equipped with SEO features. More so, it will let you update the SEO meta elements on your website easily.

3. Available Themes: Are They Limited?

The web design process starts with choosing a theme. You have to select the available themes the website builder offers. The chosen theme becomes the template that you have to customize to make your website unique.


It would be disappointing to invest in a website builder that only provides a limited customization option. Ensure that the website builder you choose has enough themes available. Web building becomes easier if the theme you use fits the design you have in mind. 

web design themes

Source: Pixabay

4. The Level of Difficulty: Can I Easily Use it?

To begin with, you are looking for a website builder to make it easier. But, that does not mean you do not have to learn the website builder platform. There are things you need to know. 


Research the functionality of the website builder – does it use drag-and-drop?

You literally have to drag the element and drop it on where you desire it to be. Some website builders go with an intuitive editor to help you make any changes quickly.


Part of the research is to read user reviews. People who use a website builder with the same knowledge will be the best source of opinion. Did they create their website easily? What are the problems they encountered?


Knowing these things would make you comfortable and confident in choosing the right website builder for you.

5. Research About the Website Builder: Does it Have Resources?

Even the most straightforward website builder has to be learned. The more features a builder has, the more you have to learn. 


Before choosing a website builder, you need to consider the number of resources and support it has. These resources will help you learn all the ins and outs of how the builder works. 


It is ideal for website builders to provide tutorials on how to use its features. More so, it’s best to find users who give tips on how to design your website. Check which format they provide their resources in. Whether the resources are in video or text guides, it’s best to have them in the format that works well for you.


After all, the point of choosing this platform is to make website building more accessible. Thus, go for one that you can quickly figure out how to use.

6. Check Out the Company: What are the Others Saying?

Aside from the features and resources of a website builder, you need to check its provider. You have to learn how to use the website builder and ensure that everything works. If you go with a company that has a good reputation and customer service, things become more manageable.


It would not be a problem facing difficulties in website building if the platform has responsive customer service. You can easily get in touch with their support staff. 


Customer feedback and review will ultimately help you determine the quality of service they provide. Thus, check out what other business owners are saying about the website builder. After all, it will affect your overall experience.

Final Thoughts

Now, you do not have to understand web codes or web design principles to create a website. You only have to look for the best website builder for you. An  ideal website builder should be:


  • Affordable, 
  • Offers SEO features,
  • Wide variety of themes,
  • Flexible and easy to use,
  • Has several tutorials and resources,
  • Responsive customer service


Once you have found a website builder that ticks all the boxes, do not put off the idea of building a website. Every day that your business goes without a website is a day you lose sales. Do not waste a day.