E-commerce Marketing Mistakes You Should Avoid

Building a successful online store is a lot of trial and error, but you don’t have to make easily avoidable E-commerce marketing mistakes, learn from others.

E-commerce Marketing Mistakes

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E-commerce is the present and future of retail. The e-commerce landscape is growing rapidly, which implies increasing competition. Running a successful e-commerce store is not easy as it may seem. If you want your online store to be unique and hit your business goals, you need to be a fast learner, and the best way to learn is from other people’s mistakes. 

E-commerce marketing is not an exact science, which implies there is a lot of fine-tuning that you will need to do to build a successful online business. However, you can speed up this process by avoiding the e-commerce marketing mistakes outlined in this article. 

1. Not knowing your target audience

Failing to define the target audience is a common mistake among most businesses online or otherwise. Any type of business requires a clear target audience when starting out. Between fierce competition and algorithms, people who may be interested in your services or products may never notice you if you lack a clearly defined target audience. Apart from using your target audience as a marker to design your services and products, it also helps to determine the most effective marketing channels to use. 

2. Poor social media management

A great e-commerce marketing strategy requires a great team in place to handle social media engagement. Customers will contact you on various social media platforms, and you may need to roll out marketing campaigns on separate platforms that need to be managed well. There are several newbies make when it comes to social media management, including: 

  • Not being consistent
  • Working without a plan
  • Using the wrong tone
  • Being boring
  • Deleting negative comments
  • Staying silent in the comments section
  • Not tracking results
  • Thinking every social media platform is the same

For effective social media marketing and management, it’s advisable to hire a digital marketing agency like the PWD Digital Agency for all your social media marketing needs. 

3. Poor product description

Nothing will drive potential customers away than poorly described or products without enough details. A product description should include all the relevant details presented in an easy-to-understand language that is appealing to the target audience. Apart from the content on what the product is about, it should explain to a potential customer why they need the product. 

Typically, a poor product description includes just a list of features, which are mostly copied from the manufacturer, without outlining the benefits. Some online stores don’t include product descriptions at all. It is important to let your target customers know that the product will add value to their lives. 

4. Poor user experience

E-commerce is growing at a breathtaking pace, with new online stores coming up daily. This means customers have limitless options, and naturally, they go for a platform that provides the best user experience. Your e-commerce site must work well, look, and feel great, or your customers will find somewhere else to shop.


You can have the best products, but if you don’t have an effective marketing strategy for your e-commerce site, you won’t reach your sales goals. While mistakes are part of the e-commerce experience, you can learn from other people’s mistakes and hit the ground running.