15 12, 2016

3 Tips for Utilizing Email and Text Sign-ups to Reach Customers

By | December 15th, 2016|Email Marketing|Comments Off on 3 Tips for Utilizing Email and Text Sign-ups to Reach Customers

3 Tips for Utilizing Email and Text Sign-ups to Reach Customers Don't annoy your customers, convert them by utilizing these 3 tips for email and text sign-ups.   Email and text subscriptions are an easy and fast way to reach your consumers. According to Fox Business, 97% of text messages [...]

26 01, 2016

How to Improve Email Open Rates

By | January 26th, 2016|Email Marketing|Comments Off on How to Improve Email Open Rates

Almost every Ecommerce store owner knows that email marketing is effective, yet one of the biggest hurdles is how to improve email open rates. This post will cover 4 of the essential practices for the most improvement. Email marketing remains one of the most effective, time-tested methods for promoting products [...]

18 12, 2015

Brick and Mortars Looking To Mobile to Drive In-store Sales

By | December 18th, 2015|conversion rate optimization, Email Marketing, Google Search, Online Marketing|Comments Off on Brick and Mortars Looking To Mobile to Drive In-store Sales

Most retailers think purely online sales when considering mobile shoppers, but statistics show that brick and mortars should be looking to mobile to drive in-store sales as well. Retailers must consider the entire purchase cycle when determining the role that mobile plays in their total store sales. Savvy retailers are [...]

2 11, 2015

Does Your Email Marketing Need CPR?

By | November 2nd, 2015|Email Marketing|Comments Off on Does Your Email Marketing Need CPR?

Do your email sales results need a first aid intervention? It may be time to perform CPR. Columnist Daniel Faggella breaks down the steps you need to resuscitate your email marketing strategy. If you run an e-commerce or service company, you know email sales can be the lifeblood of your firm’s [...]

25 09, 2015

Spam: The 4-letter Word of Email Marketing

By | September 25th, 2015|Email Marketing|Comments Off on Spam: The 4-letter Word of Email Marketing

According to the Oxford Dictionary, Spam, at least within the context of email marketing, is defined as “Irrelevant or inappropriate messages sent on the Internet to a large number of recipients.”This post, Spam: The 4-letter Word of Email Marketing, was first published on WebMarketingToday.For our purposes, we will define spam [...]

1 09, 2015

16 Genuinely Useful Email Marketing Tools

By | September 1st, 2015|Email Marketing|1 Comment

Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and pigeon-drone hybrids but it's still going strong in the business world.This post, 16 Genuinely Useful Email Marketing Tools, was first published on Econsultancy.comIn our recent email marketing census, 74% of marketers said they [...]

25 08, 2015

5 Ways to Use the ‘From’ Line to Increase Email Opens

By | August 25th, 2015|Email Marketing|Comments Off on 5 Ways to Use the ‘From’ Line to Increase Email Opens

Here’s the scenario. You are at lunch with friends. Your cell phone rings, and you look down to glance at the screen. The caller ID shows a phone number rather than a name you recognize. Do you answer or let the call go to voicemail? The chances are that you [...]