11 02, 2016

Cheap Ways to Promote Your Website

By |Advertising, Google Search, Online Marketing, Writing/Content|0 Comments

Cheap Ways to Promote Your Website Looking for cheap ways to promote your website? It can be tough, but it’s not impossible to promote your website on the cheap… mostly it’s a lot of work.Granted, there are dozens of advertising platforms on the Internet, but many of them charge a [...]

12 01, 2016

Don’t Give Up On Bing Web Traffic

By |Advertising, Google Search, Small Business Tips|0 Comments

Bing is gaining momentum on Google and as a webmaster you shouldn't give up on Bing web traffic as a solid source of new visitors.While Google remains the world's most popular and widely used search engine, Bing is slowly gaining momentum on its competitor. According to the latest comScore report, [...]

9 12, 2015

Adwords Now Supports TrueView and Shopping Ads for Video

By |Advertising, Google PPC|0 Comments

Google unveiled two new video ad formats for its Adwords program earlier this week: TrueView and Shopping Ads. TrueView ads have actually been around since May, although up until now only a select few advertisers have been given access to them. Shopping Ads for Video, on the other hand, is [...]

1 12, 2015

Don’t Lose Control of Your Branded Data

By |Advertising, Online Marketing|0 Comments

Audience buying, search, social, content marketing… almost all of today’s modern marketing techniques are built on the new gold currency of our era: branded data. This shiny commodity makes up a large part of today’s brand-agency relationships; the majority of RFPs (requests for proposals) involve questions around the agencies’ data [...]

18 11, 2015

Lucid Launches Tool That Provides Proof of Ad Effectiveness

By |Advertising, Design & Marketing Resources|0 Comments

From the Lucid website Let’s say you launch a digital ad campaign targeted at fathers, aged 25 to 35, who make over $100,000. How do you know you actually reach them? That’s the key problem New Orleans-based Lucid — known as Federated Sample until August — is trying to solve [...]

27 10, 2015

Corporate Sponsorships That Enhance Digital Marketing Efforts

By |Advertising, Building Brand Identity|0 Comments

Corporate sponsorships are essential to raise company awareness and to enhance your digital marketing efforts. Here we take a look at three companies leading the way in the digital marketing industry and how they do it.LeafFilter North has used corporate sponsorships to successfully increase their digital marketing efforts. Blake Koch, [...]

8 10, 2015

How To Make Your Ecommerce Coupon Campaigns Rock

By |Advertising, eCommerce|0 Comments

Who doesn’t like a deal? Who doesn’t like to pay less than what everyone else is paying for the exact same item? Coupons have been in existence since the dawn of the Modern Age and for good reason – they work. This is no less true, and perhaps even more so, [...]

7 10, 2015

Content One of the 3 ‘Greats’ in Digital Marketing

By |Advertising, Content Marketing|0 Comments

Having the right technology is essential for any marketing strategy, but columnist Alex LePage reminds us that it's the content that will make or break your advertising campaign.There are three “greats” that are needed for any digital marketing campaign: great technology, great data and great content. A lot of emphasis [...]

28 09, 2015

6 Ways to Attract Visitors to Your Website

By |Advertising, Online Marketing, Small Business Tips|0 Comments

Still struggling to generate traffic on your website? You can spend countless hours writing content and building the “perfect” site, but it's all for nothing unless people actually see it. So that's why today we're going to discuss some of the best ways to attract visitors to a website. Guest BloggingAlthough [...]

28 09, 2015

Etsy Local: New Marketing Channel for Boutique Shops

By |Advertising, News & PR|0 Comments

This article, Etsy Local: New Marketing Channel for Boutique Shops, was first published on WebMarketingToday.Etsy is an online marketplace for entrepreneurs who sell handmade or vintage items. Since its founding in 2005, the number of active Etsy sellers has increased to 1.5 million and the number of active buyers has [...]

15 09, 2015

Does Pinterest Have A Place In Your Search Budget?

By |Advertising, Infographics, Social Media Marketing|0 Comments

Pinterest is often thought of as a social network, and it is to an extent. You can follow people (including friends), and they can follow you back. You can interact with them and even send them direct messages. In these regards it’s very much in the same stable as Facebook, [...]

5 09, 2015

Inside The Pros and Cons of Naming Rights

By |Advertising, Building Brand Identity|0 Comments

The Wall Street Journal reported that the first major sports naming rights deal took place in 1973 to the tune of $37.5 million. The locally based Rich Products bought the right to put their name on the stadium used by the Buffalo Bills. The deal took 13 months to iron [...]