Next year will see the Internet moving more than one zettabyte, or one billion terabytes, of information per year, according to digital accessories manufacturer Cisco. This number will double by 2019. This much data has led to a new form of business analysis, using big data for marketing. Data Mining Making meaningful interpretation of data, [...]
There's strong evidence that optimizing for user metrics can boost your position in SERPs.Even though you optimize like crazy for keywords and keyword groups, don't overlook another powerful, although somewhat mysterious, Google ranking factor: user behavior. True to form, Google has never explicitly said that searchers' behavior influences the way your web pages rank. But [...]
The holiday season is officially here, which means millions of consumers will be pulling out their wallets (or purse) to buy those “hot” gifts. As a small business owner, you should capitalize on the holiday shopping trend by creating a sound online marketing strategy. Doing so will allow you to reach more customers and generate [...]
Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw in [...]
With Small Business Saturday taking place this weekend and Christmas, Chanukah, and other winter holidays following closely on its heels, retailers are pulling out all the stops to get traffic to their websites, footfall into their stores, and, most importantly, dollars into their registers. We compiled this list of ten marketing resources, to help local [...]
We all know the importance of achieving (and maintaining) a top search ranking for your target keywords. The higher your website ranks, the more traffic it will receive, which subsequently means more sales or conversions for your business. But if your business relies on local, “walk-in” traffic, you'll want to focus on Local Search Optimization [...]
How do the top minds in digital marketing operate? Contributor Kevin Lindsay discusses the mindsets and habits that lead individual marketers -- and their organizations -- to success. I spend my days surrounded by some of the boldest, most innovative thinkers in the digital marketing universe — and it’s pretty incredible. They’re taking risks, experimenting, [...]
Can design really boost your conversion rate? In most cases it really can and here are a few design tips that may help you improve the way your website performs as well.What is a conversion rate?Before we go any further, you need to understand what a conversion rate is exactly. The conversion rate is a [...]
So you’ve deliberated, cogitated and digested to the point that your performance marketing strategy is like a finely oiled machine.Spend goes in at the top and leads and sales come out at the bottom.You can plan your marketing budgets down to the nearest penny and just open your laptop to watch a series of real-time [...]
It's estimated that nearly one in four people worldwide are active users of social media. Brands that fail to utilize this tool as part of their marketing strategy will get left in the dust by their competitors. So if you're struggling to generate (or maintain) a presence on social media, we have some tips to [...]
From the Lucid website Let’s say you launch a digital ad campaign targeted at fathers, aged 25 to 35, who make over $100,000. How do you know you actually reach them? That’s the key problem New Orleans-based Lucid — known as Federated Sample until August — is trying to solve with today’s release of its [...]
Two giants face off over battle for product search dominance. As the holiday shopping season heats up, the ongoing competition between Google and Amazon to be the destination for consumes researching products reaches its annual apex. Conventional wisdom holds that Amazon dominates in this realm. Recent data, however, suggests Google may be gaining ground or at least is [...]
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