Since the tech boom of the 1990s, online business has become, well, big business. From auction selling sites to full blown websites, there are myriad ways to earn money online. Many people, perhaps yourself included, are looking to make money online and are thirsty for all the great money making suggestions you can possibly find!Following [...]
Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything of quality and lose engagement. Content is definitely king - we all know this. Search depends on optimized content, social is fueled by shareable content, video with value wins the day. So [...]
Keeping up with SEO Trends is almost impossible - they change as frequently as the algorithms. So when search engines are constantly adjusting and tweaking the algorithms they use to rank websites, what will be important to pay attention to when it comes to SEO trends for 2016? Google, for instance, performs hundreds of updates [...]
The phases of brilliant web design and development are quite similar to creating a plan for a new product or creating a brief. Great planning is essential for great web design.The phases of the website creation process include:Defining the projectThe business or organization needs to identify the reasons for creating the website and what its [...]
Google Analytics comes with quite a few standard reports and settings, but you can extract much more value, and tailor it to your own needs with a little customisation. You can create custom reports, custom dashboards, and segments to interrogate the data in different ways. In this post I'll look at how to create a [...]
So, you're planning on launching a blog?While many people blog for personal reasons, blogging can also prove beneficial for business owners and entrepreneurs. It will allow you to reach a larger audience; connect with your readers on a more personal level; and generate more sales/conversions. However, there are a few things to consider before starting [...]
Reviews are a massive part of the web now, and an absolute essential for online retailers. They're also vital for local businesses, whether or not they sell online, thanks to their sheer prominence in local search results. Just look at this mobile search for restaurants in Chicago. The best organic listings are taken by the [...]
Dominate the digital customer experience by adding self-service options like customization tools. A European telecommunications company found that 70 percent of existing customer-service contacts could be delivered through digital solutions, and automation lowered their unit's costs by 30 percent with no loss of revenue, according to McKinsey & Company. Self-service, or e-care, options have long [...]
The next time you perform a search on Yahoo, you may notice some new listings in its search results. When unveiling its third-quarter earnings, Yahoo also disclosed an unlikely partnership with Google that allows it to display some of Google's organic and paid listings.For more than a decade now, Google has remained the dominant figure [...]
Audience buying, search, social, content marketing… almost all of today’s modern marketing techniques are built on the new gold currency of our era: branded data. This shiny commodity makes up a large part of today’s brand-agency relationships; the majority of RFPs (requests for proposals) involve questions around the agencies’ data and analytics capabilities. This is [...]
Columnist Eric Enge brings you the highlights from a session at the SocialPro conference focusing on the best social media management tools. The world of social is becoming amazingly complex. We’ve got more platforms available than ever, with both paid and unpaid options. Managing content creation, publishing, relationship building and measurement of results can be [...]
Have you ever noticed a satisfaction survey appear during a Google search? Known as Search Quality Rating, it's used for quality assurance purposes, helping Google improve the quality of its search results to better meet the expectations and demands of its users. Well last week, Google released the full guidelines which dictate how this feature [...]
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