Keith Coppersmith

About Keith Coppersmith (Edit profile)

Keith Coppersmith is a business and marketing expert who has experienced both the rise and fall of many businesses. He enjoys writing and providing insight based on both practice and theory.
19 07, 2019

6 Ways to Increase Your Brand’s Visibility and Reputation

By |Brand Building, Business, Small Business Tips|0 Comments

6 Ways to Increase Your Brand's Visibility and Reputation A lot of people start businesses, but not all businesses are brands, and simply put brands build better — learn how to increase your brand's visibility in 6 Easy Steps Making a brand out of your business may not be an [...]

25 06, 2019

5 Key Elements of Your Brand’s Visual Identity

By |Brand Building, Business|0 Comments

5 Key Elements of Your Brand's Visual Identity How to use the 5 key elements of your brand's visual identity to create a strong brand that resonates with your audience and builds recognition. Your brand’s visual identity is an integral and inextricable part of your overarching brand identity. Along with [...]

17 05, 2019

5 Important eCommerce Metrics you Shouldn’t Neglect

By |Conversion Rate Optimization, eCommerce|0 Comments

5 Important eCommerce Metrics you Shouldn't Neglect What are the most important eCommerce metrics your online business needs to monitor for success? These 5 KPIs will ensure your eCommerce conversion rate is trending up, keep reading. Ecommerce is one of the most prospective and lucrative industries in existence. In fact, [...]

11 04, 2019

SEO vs SEM – Which Provides the Most Benefits?

By |(SEO) Search Engine Optimization, Online Marketing|0 Comments

SEO vs SEM - Which Provides the Most Benefits? Both SEO and SEM have their benefits, so why not take a more blended approach to your businesses SEO and SEM strategy for marketing? Trying to find your bearings in terms of digital marketing? Your not alone. Keeping up with current [...]