4 Ways to Maximize Your Digital Marketing Efficiency
When every dollar counts and time isn’t something you have a lot of, your digital marketing efficiency and more importantly maximizing it become very critical.
In the world of business, you are often racing against time or resources and you won’t often hear something like ‘take your time’ or ‘there is no budget limit for this task’ in your working career. The competition is tough, new companies are sprouting up daily — so it is no wonder that money and time are scarce in this fast-paced game.
To climb to the top, you need to pay special attention to the manner you market your products/services and make sure that the money and time you invest are not wasted. With that in mind, here are a few suggestions on how you can maximize your digital marketing results.
1. Set SMART goals
If you hope to be efficient in any area of business, you need to know what it is that you wish to achieve.
Having vague ideas, such as ‘driving engagement’ and ‘attracting more audience’ can only give birth to incomplete plans that cannot hit such an indefinite target. Therefore, it is necessary to devote some time to set the goals of your digital marketing efforts.
One of the strategies to ensure you are on the right track is the SMART goals strategy.
SMART stands for Specific, Measurable, Achievable, Relevant, and Time-based goals. So, for instance, instead of saying that you want to ‘increase the number of social media followers’, you can go with something like ‘a 10% increase in the number of followers on Facebook in the next 4 months.’ With this approach, it would be much easier to plan a course of action to make that goal come true.
2. Include word-of-mouth marketing
Word-of-mouth (WOM) is the oldest form of marketing and there is still a trick or two you can learn from it that can help your digital campaign. Over the years, we have been bombarded with so many fraudulent advertising stunts that people no longer believe photoshopped celebrities when they claim that some product is the best they have ever used.
We now believe in the words of people who have no reason to lie to us so we accept recommendations from our friends and family. Those ‘ordinary’ people, who have tried your products or used your services and are satisfied with them are your WOM team. If you invest a bit of time, you can find these people via social media and contact them to see if are they referring your products or services to others. Building bonds with your customers is an inexpensive way to ensure WOM advertising and to boost your marketing strategy’s effects.
3. Save time via automation
The creativity of your marketing team may be lost in the haze of repetitive and menial tasks that take away their time and stifle their creativity. This is why it is vital to assess, with the help of your team, which tasks can be automated and find different software tools and apps to do so. Make sure they can automate the posting schedule and accumulate data from different marketing projects.
However, unless you sort that data, you won’t be able to assess if your undertakings have any effect on the overall situation. Instead of spending hours copy-pasting relevant data from different sources to create a report, with a carefully implemented digital marketing reporting tool, you can have a report ready in just a few minutes. You can integrate it with Google Analytics, LinkedIn, Facebook, etc. and customize the dashboard in any way you choose so you have everything you need for a meeting.
4. Harness the power of social media
Social media platforms have moved into every aspect of our lives, including different business industries. When digitalization began, you were expected to have a website; nowadays, your business also needs to be present on social media. One of the biggest advantages is the direct contact with your customers because it can help you increase conversion rates. That also means you need to be ready to respond to their comments, be they positive or negative.
Don’t be afraid to be different – social media users are always on the lookout for something fresh so you are welcome to play with videos, photos, infographics, trending memes, etc. In addition to that, you need to ensure that the content you post on social media is of quality, as well as the website content to which you link your social media posts. If you offer people something exciting, you can expect a boost in the overall efficiency of your digital marketing strategy.
Best results always come from an optimal combination of strategy and tools. You need to outline your goals so you can come up with the strategies to achieve them. Social media and word-of-mouth marketing should find their place in your marketing plans. This is because these strategies can be very beneficial in terms of building strong relationships with your customers.
On the other hand, the right software tools can make all the difference since they can save you both time and money, and when it comes to your digital marketing team, a lot of unnecessary stress. So, what’s essential is to think through all steps you intend to take, as well as to monitor all processes to achieve maximum results.