5 Email Marketing Tips Every eCommerce Seller Should Know
Every eCommerce seller should master these 5 email marketing tips to boost customer engagement and revenue, view theme now.
Email marketing seems a little old hat to many, but the fact is — it works!
When performed right, an email campaign brings new customers to your business and, equally important, helps keep a stable client base. We’re going to look at 5 email marketing tips that every eCommerce seller should be using.
5 Tips to Create a Successful Email Marketing Campaign
When it comes to selling products or services through emails, the main question is how to make people open them. If you want to roll the dice like Mr Bet casino; you’re never going know whether it will be opened or land in a Spam folder.
You may hear this from many business owners. But what they don’t tell you is that email can help you grow. Maybe that’s because they’re not doing it right or maybe they simply haven’t tried. One thing remains true, Email marketing has immense potential that often remains untapped by digital marketers.
A simple Google search will give you stats to back this claim. A report by the ‘Direct Marketing Association’ states that for many US brands, email marketing can create, on average, a 4300% increase in Return On Investment (ROI). Impressive, right?
Email marketing works because it’s a simple and persuasive method to captivate your customers. It offers businesses the opportunity to manage communications with the target audience.
1. Audience Segmentation
The best email marketing plan is always built on deep knowledge about the audience. There’s no point in sending similar messages to as many people as possible in the hope that some might strike the target somehow. If you want to meet the needs of customers successfully, it is necessary to take into account many factors: place of residence, social and financial situation, behavior – all this is reflected in their needs. For this purpose, audience segmentation needs to be implemented.
Use every available bit of data you are able to collect about your customer. Analyze some of their traits and behavioral patterns to divide them into specific groups.
Use the following info:
- Buying history
- Most viewed products
- Possible interests (based on what they check on the most)
- Preferences related to a specific product type (i.e., eco products and so on)
- Buying dynamics
Using these parameters, it will be easier for you to tailor a customized offer to each group, significantly boosting the outcome. Some well-known email marketing tools could help you with that. To name a few, HubSpot, Moosend, MailGenius.
2. Study the Feedback
As the eMarketer email report for 2018 revealed, the ROI for a well-tailored email campaign could reach as much as 59%. However, the number is hard to achieve with just cold emails and general lists. Even more, now, to succeed, you need to know what your audience wants.
If you want email marketing to work, learn what really sparks an interest in your customers. The best way to do this is by gathering information directly from them by including a small survey in your letter or analyzing the activity after a certain campaign. It would help if you know that your audience prefers informative letters about the quality of your product or waiting for the best offers available. Considering this information would help provide them with just what they want, making them open your letters in the first place.
3. Use Enticing Subject Lines
It only takes approximately 6 seconds to decide whether to open the email. That’s why an enticing subject is crucial in email marketing.
Subject lines play a key role in whether or not a recipient will open their email. If the subject line is vague, irrelevant to their interests, or comes off as being too “spammy,” recipients may skip it and move on to the next email. This is why it’s essential that marketers create engaging subject lines that really strike a cord with the recipient. Feel free to conduct an A/B split test of at least two different subject lines to see what works and what doesn’t.
If you’re looking for creative ways to improve your email subject line, check out tips from the pro’s over at Constant Contact.
4. Choose Perfect Timing and Frequency
One of the most significant factors affecting your email’s open rate is the time it takes to send it. The best submit time varies by industry; however, weekdays starting on Tuesday are a safe bet, and the best times are 8 a.m. and 4 p.m. A/B split checking is easily one of the most effective methods for avoiding the promotion tab. All variables that may influence categorization, such as content duration, promotional terms, and the subject line to a new (never used before to test) email address, must be A/B tested.
If you can see the visiting statistics on your site, you may use it to understand when exactly your audience is online. The best hours include the commute time and lunch breaks, though it may vary depending on the type of product you offer. Email marketing best practices involve the best timing to send your emails as well as knowing the desired frequency. Your customers or certain groups of them may prefer daily notifications or summarizing weekly letters, and it would help knowing it. By detecting the right frequency, you increase the chances for the letter to be read.
5. Encourage Loyalty and Re-engagement
The best open rates you can possibly get will come from your loyal customers if you show them they are valuable. There are a lot of ways to show appreciation; let’s look at some of them:
- Birthday greetings and discounts
- Special offer to celebrate their anniversary of using your services
- Cumulative discounts for loyal customers
Using these email marketing advantages, you persuade them to continue using your services by making them feel really appreciated. To re-engage former clients, you may lure them in with an updated assortment, improved services, or new promotions. Tell them how you’ve become better and let them know they can get more now, sticking with your brand.
With the impressive rise of social media and mobile browsing, many tend to underestimate email marketing importance. But why deny something that still works great when done properly. With our email marketing tips, even the beginner would be able to create a successful campaign with high open rates and significant outcomes. This type of promotion has gone a long way to become an effective tool. With the easy access to the information we have now, businesses are able to develop well-customized and personalized offers to send to their clients and increase their income.
Have you already detected the best approach that works for your company? Please share your experience.
Looking for more marketing tips? Don’t forget to check out other posts on this blog.