14 Myths about Mobile SEO You Need to Stop Believing
Whether you’re new to mobile SEO or a seasoned pro, there are certain myths that just won’t die, do you know what they are?
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In this post, we’ll debunk some of the most common misconceptions about mobile SEO so you can approach your optimization efforts with confidence.
1. Mobile and desktop SEO are the same.
Wrong! Although they share some similarities, mobile and desktop SEO are two very different beasts. For starters, mobile searchers are often looking for different types of information than their desktop counterparts. They’re also more likely to be using voice search, which presents its own unique set of challenges.
2. You don’t need to worry about keyword research for mobile SEO.
Keyword research is just as important for mobile SEO as it is for desktop SEO. In fact, it’s even more important, since mobile searchers are often looking for quick, specific answers to their questions.
3. You don’t need a separate mobile website.
If you want to rank in Google’s mobile search results, you need a separate mobile website. Period. End of story.
4. All you need to do is make your website responsive.
Making your website responsive is a good start, but it’s not enough to guarantee success in the mobile SERPs. A truly effective mobile SEO strategy requires a dedicated mobile website that’s optimized for both users and search engines.
5. Mobile usability isn’t important for SEO.
Mobile usability is not only important for SEO; it’s also important for the success of your website overall. If your site is difficult to use on a mobile device, users will simply go elsewhere.
6. You don’t need to worry about page speed for mobile SEO.
Mobile users are notoriously impatient, so it’s important to make sure your pages load quickly on all devices. Google has even stated that page speed is a ranking factor for mobile search.
7. Pop-ups are okay on mobile websites.
Pop-ups may be annoying, but they’re also incredibly intrusive and can ruin the user experience on your website. Google has said that pop-ups are one of the worst offenders when it comes to bad mobile UX, so it’s best to avoid them altogether.
8. You don’t need to worry about local SEO for mobile.
If you want to rank in mobile search results, local SEO is a must. Mobile users are often looking for things like restaurants and shops near them, so it’s important to make sure your business shows up in the search results.
9. Schema markup isn’t important for mobile SEO.
Schema markup is an important part of any SEO strategy, mobile or otherwise. This code helps search engines understand the content on your website and provides them with additional information about your business.
10. You don’t need to optimize images for mobile SEO.
Images are just as important for mobile SEO as they are for desktop SEO. In fact, they’re even more important, since mobile users are often searching for things like product images and recipe photos.
11. You don’t need to worry about security for mobile SEO.
Security is an important part of any website, but it’s especially important for mobile websites. Since mobile devices are often used to make purchases and store sensitive information, it’s crucial to make sure your site is secure.
12. You don’t need to worry about app indexing for mobile SEO.
If you have an app, app indexing is a must-have for mobile SEO. This feature allows Google to index your app content and make it available in the search results.
13. You can just use one URL for both desktop and mobile SEO.
Wrong! Using separate URLs for your desktop and mobile websites is a must-have for effective mobile SEO. This allows you to optimize each website for its respective audience and gives users the best possible experience.
14. You don’t need to worry about structured data for mobile SEO.
Structured data is an important part of any SEO strategy, mobile or otherwise. This code helps search engines understand the content on your website and provides them with additional information about your business.
As you can see, there are a number of myths about mobile SEO. If you want to ensure your website is optimized for mobile search, be sure to avoid these common misconceptions.