Web Design Guidelines for Effective Websites

Planning a new website launch? Stick to these web design guidelines if you want a website that engages viewers, instills trust and converts sales.

Web Design Guidelines

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An excellent website should engage visitors and accomplish the purpose for which it was created by communicating its specific message. Consistency, colors, font, imagery, simplicity, and functionality are a few elements that make up a successful website design.


There are some important considerations to make while building a website that will affect how it is seen. A website’s trustworthiness can increase and users’ actions can be influenced by a well-designed website. To create a great user experience, it’s critical to make sure your website is created with usability (form, aesthetics, and ease of use) in mind (functionality).


Here are some key Web Design Guidelines to consider while planning your next web project.


1. Simple is ideal.


Any effective website design adheres to a simple and clear idea. It is crucial to your website’s readability and usefulness.


Website design trends change frequently, and not necessarily for the better.

If you want to stand out from the crowd, you’ll find people using a lot of intricate pieces and challenging-to-use designs.


To make your designs understandable and simple to utilize, keep them simple. Keep your website neat and uncluttered by avoiding the use of extraneous elements or information.


You are not required to use a minimalist style. However, when you include details, they must be pertinent and beneficial to the website.


When your website is clear and straightforward to use, you can let your content shine.


2. Simple navigation


Easy, contemporary website design depends on navigation.


A logical hierarchy of connections and simple navigation are two things you want to be sure of. In this manner, visitors to your website can effortlessly move between sections.

Additionally, you want to make sure that your navigation is the same on every page.


The use of a navigation menu, structured navigation, or a navigation bar is just a few options for how to accomplish this.


3. Ease of use

Even though the aesthetics of your website are unquestionably important, most users aren’t interested in evaluating how well-executed the design is. They are trying to accomplish a task or track down some information, this should be at the top of your Web Design Guidelines Checklist.


Therefore, adding extraneous design components (i.e., those that have no functional purpose) would only confuse and hinder visitors from completing their goals.


Simplicity is your best friend from a usability and UX perspective. It’s difficult to get too simple when you have all the necessary page components. This principle can be used in many different ways, including:


In general, use a limited number of colors. Use no more than five (plus or minus two) different colors in your design, according to the Handbook of Computer-Human Interaction.



The typefaces you choose should be easily readable; stay away from anything overly elaborate, and use script fonts sparingly, if at all. Again, keep text colors to a minimal and make sure they always stand out against the color of the background. It’s common practice to use a maximum of three different typefaces in a maximum of three different sizes.


Use graphics only when they assist a user in finishing a job or carrying out a specified purpose.


4. User Thought Process #


In general, Internet users’ habits and those of store patrons aren’t all that dissimilar. Visitors scan each new page, skim the text, and click on the first link that looks interesting or even somewhat similar to what they are looking for. They don’t even glance at a significant portion of the website.


The majority of people look for clickable content that is engaging (or beneficial), and when some strong candidates are discovered, users click. Users can click the Back button and restart their search if the new page doesn’t live up to their expectations.


Users value credibility and quality:

Users are willing to compromise the content with adverts and the site’s style if a page offers them high-quality content. This explains why websites with low-quality design but high-quality content over time attract a lot of traffic. More important than the design that supports it is the content itself.


Users scan instead of reading:

When analyzing a web page, visitors look for some fixed points or anchors that will help them navigate the page’s content.


Users of the web are impatient and demand immediate gratification:

Simple rule: If a website can’t deliver on customer expectations, the designer didn’t do his job well, and the business suffers financial losses. Users are more likely to quit a website and look for alternatives when the cognitive load is higher and the navigation is less obvious.


Users don’t make the best decisions: 

Users don’t look for the quickest method of finding the information they need. They don’t scan a website in a straight line, traveling from one part of the site to another. Instead, users settle; they pick the first choice that seems reasonable. There is a very significant possibility that they will click a link as soon as they discover one that appears to point in the right direction. It requires a lot of work and effort to optimize. It is more effective to settle.


Users tend to go with their gut:

Most of the time, users fumble along without reading the information a designer has provided. Users don’t care, which is the main cause of this. “We stick with it if we find something that works. As long as we can utilize them, it doesn’t matter to us whether we comprehend how they function. Create excellent billboards if your target audience is going to act like you are.


Users want to be in charge:

Users want to have access to their browser settings and rely on the site’s constant data presentation. For instance, people don’t want unexpected new windows to start up, and they want to be able to use the “Back” button to return to the website they were just on, thus it’s a good idea to never open links in new browser windows.


5. Intuitive Hierarchy


Visual hierarchy, which is closely related to the idea of simplicity, refers to the positioning and hierarchy of website elements so that users naturally gravitate toward the most significant items first.


Always keep in mind that when it comes to usability and UX optimization, the objective is to guide users toward taking the required action in a way that seems natural and delightful. Your website can be set up so that readers are drawn to particular elements first by changing the size, color, or positioning of those items.


Due to its size and page position on Spotify, the major headline “Get 3 months of Premium for free” dominates the visual hierarchy. Your focus is immediately drawn to their objective. The “Get 3 Months Free” CTA follows, which encourages action. To take additional activities, users can either click this call to action or browse the menu options above.


6. Regularity


Consistency is the hallmark of good design. A good website should be consistent and follow these rules.


To gain credibility and trust from your target audience, make sure your designs are consistent across all mediums.


If you have a website, be sure to employ the same visual language in both your print and digital marketing materials.


The brand is reinforced and professionalism is conveyed when the same message, colors, and identity are used across several mediums.


This will help you establish familiarity and trust with your readers and demonstrate that you are a company that is reliable in whatever you do.


You want to make sure that the visual style and tone are the same across all of the channels you use to advertise your company.


7. Mobile and responsive design


Making a user-friendly, flexible website is essential for your success given the rise of mobile.


Did you realize that mobile devices account for roughly 60% of website traffic?


You must ensure that the website is optimized for mobile users if you want users to be able to navigate it fast.


A responsive design, which adapts the layout to the viewing device, such as a computer, tablet, or mobile phone, can be used to achieve this. For Example: If you check Website Design of WP Creative, they are very much responsive and as per Search Engine Guidelines.


8. Speedy loading


You want to make sure that your website loads quickly in today’s world of instant gratification. The likelihood that visitors will leave your website increases with loading time.


When they’re looking for information or making a purchase, you don’t want visitors to your website to linger too long.


Use a quick-loading WordPress theme to make sure your site loads quickly.


The way you come across matters a lot. Most users won’t bother viewing your website again if it loads slowly.


Another possibility is that it’s the reason visitors leave your website before finding what they’re looking for.


9. Accessibility


Making a website that anybody can use, including those with disabilities or limits that affect their browsing experience, is the aim of online accessibility. It is your responsibility as a website designer to include these consumers in your UX plan.

Similar to responsiveness, accessibility applies to all aspects of your website, including its layout, graphics, textual and visual content, and page structure. The standards for web accessibility are outlined in the Web Content Accessibility Guidelines (WCAG), which were created by the World Wide Web Consortium and the Web Accessibility Initiative. These recommendations broadly state that websites must:


  • Perceivable: Website visitors are aware of the content.
  • Operable: Your website should be able to function in a variety of ways.
  • Clear: All content and notifications are simple to understand.
  • Robust: Your website works with a variety of browsers, devices, and assistive technologies.


10. User-Centricity


User experience and usability are ultimately personal preferences of the visitors; therefore, it is much more important to design for their advantages rather than your own.


Although they are not required, the aforementioned web design principles are a wonderful place to start. The ideal way to test your website, however, is to carry out user testing and get endorsements and comments from visitors. It enables you to enhance the functionality of the website by making the necessary adjustments in light of the feedback.


Trying to assess usability when you are essentially a designer is not a good idea. Leave the testing to people who haven’t seen the website and won’t be prejudiced when testing.




When creating your website, it’s crucial to follow and adhere to the above set of Web Design Guidelines.


They will be the ones utilizing your website and reading your information, so make it as simple for them to use as possible to encourage their use.


Showing off flashy features and templates is not the point of good design. It involves building a website that is user-friendly, attractive, and easy enough for everyone to use.


More people will discover and use your company if you do this!


You probably come across a variety of design inspiration sources while creating your website.


Design inspiration may be a wonderful thing. It inspires fresh thinking and assists in developing original solutions.


We’ve discussed the web design fundamentals that should enable you to create a practically flawless website design and wow your target audience.




By following a set of Web Design Guidelines that are focused on usability, readability and accessibility – you’re going to have a successful website.

Web design is challenging. Getting started in design is simple, especially in today’s market where there are so many free content management systems, blogging tools, and themes to choose from. But, let’s be honest, it takes time and expertise to properly master all aspects of Website design. Being able to create attractive designs is just one aspect, but it’s a crucial one.