Underrated Link Building Tactics that Work Surprisingly Well
Google seems to be updating ranking signals on a daily basis; one thing that hasn’t changed is the desire for link building tactics that work.
Boosting your page’s rankings on Google is vital for your brand: higher rankings can mean getting more traffic on your site, increase lead generation, and the like. One of the most reliable ways to rank well is the use of link building tactics.
Even with the latest changes in the algorithms, many digital marketers continue to rely on popular link building strategies like guest posting, broken link building, and skyscraper technique.
Guest posting involves the creation of original content for blogs or websites of industry thought leaders to earn links and additional traffic for your page. Broken link building is executed by reaching out to webmasters and site owners, offering to replace dead links with your own content with better quality.
Finally, the skyscraper technique is the process of updating and upgrading existing content with new and better-quality backlinks.
The reason these strategies remain popular is due to their ability to produce results consistently. However, because more industries and brands adopting digital marketing practices, site owners and webmasters alike are flooded with similar, templated requests, narrowing the chances of getting proposals accepted.
The best way to stay ahead of your competitors and achieve your marketing goals is to explore underrated link building tactics that are just as effective or even better.
The infographic below discusses some of these lesser-used tactics: interviews, resource pages, partner links, Help- A- Reporter- Out (HARO), image reclamation, profile links, linking out/ego bait, 2nd tier link building, and media events.
These tactics range from beginner to intermediate-level executions and are accompanied by a list of corresponding best practices that maximize the chances of getting precious backlinks. Best of all, these methods can be used alongside more typical strategies to get the most out of your marketing efforts.
Improving your SERP ranking is a necessary step for growing and promoting your business. With the right methods and strategies, you’ll be able to reach your target market better. Take a look at this infographic from www.spiralytics.com to learn more about the different types of links to elevate your link-building strategies.