Building A Website: Tricks to Design a Successful Website

Getting a website online is easy, building a website with the understanding of how to design a successful website that your customers will love – not so much.

design a successful website

It’s difficult to recall a time without the internet and business websites right at your fingertips. According to Internet Live Stats, about 1.5 billion websites are registered, with over 200 million sites active. The numbers, frankly are a little hard to even comprehend. One thing that is clear is that building a website is an essential first step in setting up your business. What may not be so clear is the vast difference between just another one of the 1.5 billion websites out there and what it takes to design a successful website.


Building a website can be a daunting task. Some people can take on the task to design a successful website, but most need help. If that’s the case, you will probably need to enlist the help of a web design agency


If you, on the other hand, know a thing or two about building a website and feel like you can do it on your own, ask yourself one simple question first. 


Is my website’s interface user-friendly?


The biggest mistake most business make when building a website is shaping the design of the website from their own perspective. When it comes to a successful page, the first and foremost thing to keep in mind is the customer. Visitors are likely to judge your website, and company, in the first 5 seconds of their entry. A customer’s experience is all that matters in the design of a successful website.


What is the first thing they will pay attention to? The design. 


When visitors land on your web page it is the visual aspect that will first draw their attention. Even if they are searching for specific information before they read the text, they will pay attention to your landing page’s colors, layout, and theme. 


No matter the niche your company specializes in, if your website design is intuitive, eye-pleasing, and user-centered, you have already gained some potential clients’ approval.  


If you want your landing page to attract more people, here is a list of three simple tricks to remember when designing a website. 


Keep It Simple and Minimalistic


Chances are you have seen one of those web pages that bombard you with tons of adverts and side information before it answers your primary need. If so, make your website an exact opposite of that. 


Remember to keep the layout of your website structural, functional, and free of unnecessary clutter. That is especially important when it comes to the landing page. Should the visitor have problems with determining what your company does right after entering the website, they will likely exit it and never come back again. 


Feel free to decide on the final look and general vibe your website will represent. Modern, classy, playful, sleek – all will do just fine, as long as you don’t overdo it. Keep the design balanced. 


WordPress or Wix are excellent examples of online website creators that come with a broad library of website themes. They will help you create a unique web page quickly and with relative ease. If you are not familiar with these tools, you might want to visit or and educate yourself on the subject more. 


The Content


Website content comes down to two factors: what it says and how it is presented. Both are extremely important. It sounds obvious that no user will read the content if it is not relevant, informative, and reliable. However, there is more. No user will read the content if its layout is not eye-friendly and easy to read. 


While it seems like the first factor is more important, it is, in fact, the second one that plays a more significant role. 


To keep your visitors fully satisfied with the website’s content:


  • Make the text stand out from the background color. Beige on white is not a good idea.
  • Choose the right fonts. Usually, the basic ones are the easiest to read. 
  • Give the text a clear structure. Separate the title, headings, and subheadings. 


Make It Smartphone Oriented


More than half of the visitors will enter your website via their mobile phones. A mobile version of your page will differ from the PC one. Keep that in mind, when designing a web page.


You may want to enter the site’s mobile version and put yourself in the user position. That is the easiest way to point out what still needs to be polished and upgraded. 




Don’t underestimate the power of good web design. A user-centered web page will engage and encourage your clients to trust in you, your products, and services. It might even pay off in increased company’s turnover. Creating a successful, user-friendly website may require you to invest some money or time, but undoubtedly it is worth the effort. 

If you have questions about the effectiveness of your website design, contact us.