I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’ sites, but the principle applies generally. 

Here are several suggestions for ways to keep visitors from leaving your site and enticing them to stick around and view more pages. 

What are bounce rates?

This post, 14 ways to reduce your site’s bounce rates, was first published on SearchEngineWatch.