The Anatomy of a Google-Friendly Website
Find out how to combine design, research and SEO tactics to create the ultimate Google-Friendly Website, keep reading to learn how.
Google is the powerhouse of search engines, even with China-based Baidu raising in fame. One of the reasons why Google has prevailed over all other search engines is its dedication to providing users with the most relevant results to their searches.
They have created over 200 trust markets over the past 10 years, and constantly strive to provide real results, clear out spam, and to provide users with a great experience.
This is excellent for users, who simply want the answers to their search queries, but it can be frustrating for companies who need to keep up to date and optimize their site to cash in on the massive amount of traffic that Google funnels.
It’s essential to understand what SEO is and how it is important in the development of a Google-friendly website.
So…
What is SEO?
Search engine optimization, or SEO, are the on and off-site strategies and tactics you implement to improve your site’s performance to make it more appealing to Google’s search algorithm.
The goal is to appear higher in the search results, and that means focusing on user experience as a prime tactic.
Why? because Google is placing an emphasis on user experience as a ranking signal.
Why Does SEO Matter?
SEO matters for two reasons:
- It helps improve your ranking on Google
- It makes using your site more enjoyable for real users
What tactics you need to use, however, are constantly changing. That is why businesses who are serious about obtaining more traffic to their site typically hire a search engine optimization company. Even if you want to rely on pay per click marketing (PPC), you still need to make your landing pages and site great to look at, easy to use, and full of helpful information. Otherwise, your conversion rate will remain low and your bounce rate will remain high.
With this basic understanding, let’s take a look at how to make your website Google-friendly.
How to Make Your Website Google-Friendly
To make your website more Google-friendly, you or your SEO agency will need to:
1. Conduct an SEO-Focused Audit
Google searches through your entire website, not just what users can see.
If you have floating pages, broken links, redirects – Google will notice. These detract from the user experience and can indicate spam tactics are being used. By going through and auditing your site and removing all outdated SEO tactics and fixing any issues on your site, you improve your site’s performance and user-friendliness.
Click Here, for a complete Guide on how to conduct an SEO website audit.
2. Improve Site Performance
Your site should be easy to use, fast to use, and secure to use. This requires smart design and to invest in a great hosting service that will provide your website with the backbone it needs to succeed.
Combining a good user experience with effective SEO can be difficult, Chris Hickman, Founder and CEO at Adficient, outlines some awesome tips to ensure your website design and SEO are done right, here.
Benefits of Improving Your Site’s SEO
The resources outlined and linked to above will guide you through the complete process of auditing your website and implementing tactics to improve your SEO in order to create a Google-friendly website that will let you start enjoying these key benefits:
1. Higher Rankings
Though it will take a lot of time and effort to get onto the first page, much less the first result, making these changes will improve your search engine ranking. Focus SEO efforts and PPC marketing efforts on unique keywords or on a niche industry or specific location to see the greatest results.
2. More User-Friendly Site
Your users should have no problems when using your site, and by improving it to adhere to Google’s strict standards then you will also improve the experience of everyone who visits your site.
3. Higher Conversion Rates
A great looking site that is easy to use is key to any successful PPC marketing strategy. You don’t want people to click away when you paid so much to get them there.
Just remember, good usability translates to user satisfaction with both the website in question and the search engine that included it in the results.
A Google-Friendly website is a People-Friendly website, so go through your site today and make the improvements that will matter to search engines and users alike.
