When designing packaging for the retail environment, there are many considerations designers must be aware of - how will the product be displayed, what materials are best, what are the competitors doing, etc. However, even the best packaging design can fail on the retail shelf when labels and price tags are placed in awkward positions. [...]
Business owners rely on graphic design professionals to invest time into researching, defining, and ultimately building a brand that people can trust. One could say that building a good brand identity is the foundation of your design and marketing campaign.