Inbound & Outbound Marketing Tactics: Survey Yields Insights to What Works
Columnist Kerry Jones shares findings of a consumer survey that reflect positively on customer reviews, search, direct mail offers and content marketing. The era of noisy, low-value marketing is over. With so many people actively resisting interruptive marketing messages, marketers need to reconsider what the ideal marketing strategy looks like to consumers. Fractl (my employer) and Moz [...]
